Google

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  • Mobile Marketing, Messaging, and AppsSkAdNetwork? Privacy Sandbox? I stand with MD5

    SkAdNetwork? Privacy Sandbox? I stand with MD5s

    Apple’s June 2020 announcement that the IDFA would be an opt-in feature for consumers by September’s iOS 14 release felt like the rug was pulled from under the 80 billion ad industry, sending marketers into a frenzy to find the next best thing. It’s been over two months, and we’re still scratching our heads. With the recent much-needed postponement until 2021, we as an…

  • Customer Data PlatformsOnline Form Builder

    5 Essential Features to Look for in an Online Form Building Platform

    If you’re looking for an easy, efficient, and secure way to collect the information you need from your clients, volunteers, or prospects, an online form builder can increase your productivity exponentially. By implementing one at your organization, you’ll be able to forgo time-consuming manual processes and save ample time, money, and resources. However, several tools exist, and not all online form…

  • Advertising TechnologyTechnology Trends Marketers Should Know About

    6 Technology Trends Every Marketer Should Know About

    It’s no secret that marketing trends emerge with technological changes and innovations. If you want your business to stand out, attract new customers, and increase its visibility online, you’ll need to be proactive about tech changes.  Think of tech trends in two ways (and your mindset will make the difference between successful campaigns and crickets in your analytics): Either take…

  • Customer Data Platformsgoogle chromium 3p third party cookies

    Google’s SameSite Upgrade Reinforces Why Publishers Need Email to Move Beyond Cookies

    The launch of Google’s SameSite Upgrade in Chrome 80 signals yet another nail in the coffin for third-party (3P) browser cookies. Following Firefox and Safari, which have already blocked third-party cookies by default, and Chrome’s existing cookie warning, the SameSite upgrade further clamps down on the use of effective third-party cookies for audience targeting. Impact on Publishers The change will…

  • Artificial IntelligenceHow AI is Helping Business

    How Artificial Intelligence Is Helping Businesses

    Artificial Intelligence is shining brightly in the software industry with its capabilities. Companies are capitalizing on artificial intelligence as it continues to scale and evolve. Over the past few years, we have heard many success stories regarding artificial intelligence (AI). Artificial intelligence has been excelling, from Amazon’s operational efficiencies to GE’s ability to keep its equipment running.  In today’s world, not only large corporations…

  • Marketing BooksTaking Risks

    Taking Risks Is Necessary, But Risk Doesn’t Work Like You Think It Does

    This week, I was asked to speak at Sparks Talk, a regional event where speakers are challenged to do a concise, timed speech on a monthly topic. The topic for my keynote was risk, something I’m all too acquainted with. I started my business as a 40-year-old single father, with my oldest son starting college. Talk about a leap of…

  • Mobile Marketing, Messaging, and AppsSmartphone Multitasking on iOS and Android

    Multi-Tasking in Mobile Phones: From Flip Phones to Smartphones

    The concept and capabilities of multitasking in mobile devices have undergone significant transformations from the era of flip phones to the modern smartphone. This journey reflects the advancements in technology, resources, and bandwidth to meet user needs. Let’s dive into the history and evolution of multitasking capabilities, focusing on the world’s two leading platforms: Android and iOS. We also provide…

  • Marketing BooksThe Social Employee: 7 Traits

    The 7 Traits of the Social Employee: Building Culture, Productivity, and Brand Eminence from Within

    As the digital economy reshapes how companies communicate and compete, the role of the employee has evolved. No longer just a participant in the workflow, today’s employee has the potential to be the face—and voice—of the brand. In The Social Employee: How Great Companies Make Social Media Work by Cheryl Burgess and Mark Burgess, the authors outline a transformative framework…

  • Paid and Organic Search MarketingGoogle Said So

    Because Google Said So

    Google is the master. Period. We can’t avoid it. If you want to benefit from organic search, the SEO formula is simple – listen to what Google wants you to do and do it! (And don’t do as they do) It happened again this week. A representative from the web department brushed off an alert in Google Search Console and…

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