Articles Tagged google:
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Email Marketing & Automation
How And Why To Register A Distribution Email Address for a Corporate Google Account
When my agency started working with a client, we requested that they provide us access to their Google accounts with full permissions. This enables me to research and optimize their Google tools – including Search Console, Tag Manager, Analytics, and YouTube. The company gets confused about who owns the Gmail account used to log in and maintain those properties. And the…
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Customer Data Platforms
5 Essential Features to Look for in an Online Form Building Platform
If you’re looking for an easy, efficient, and secure way to collect the information you need from your clients, volunteers, or prospects, an online form builder can increase your productivity exponentially. By implementing one at your organization, you’ll be able to forgo time-consuming manual processes and save ample time, money, and resources. However, several tools exist, and not all online form…
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Artificial Intelligence
How Artificial Intelligence Is Helping Businesses
Artificial Intelligence is shining brightly in the software industry with its capabilities. Companies are capitalizing on artificial intelligence as it continues to scale and evolve. Over the past few years, we have heard many success stories regarding artificial intelligence (AI). Artificial intelligence has been excelling, from Amazon’s operational efficiencies to GE’s ability to keep its equipment running. In today’s world, not only large corporations…
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Marketing Books
Taking Risks Is Necessary, But Risk Doesn’t Work Like You Think It Does
This week, I was asked to speak at Sparks Talk, a regional event where speakers are challenged to do a concise, timed speech on a monthly topic. The topic for my keynote was risk, something I’m all too acquainted with. I started my business as a 40-year-old single father, with my oldest son starting college. Talk about a leap of…
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Mobile Marketing, Messaging, and Apps
Multi-Tasking in Mobile Phones: From Flip Phones to Smartphones
The concept and capabilities of multitasking in mobile devices have undergone significant transformations from the era of flip phones to the modern smartphone. This journey reflects the advancements in technology, resources, and bandwidth to meet user needs. Let’s dive into the history and evolution of multitasking capabilities, focusing on the world’s two leading platforms: Android and iOS. We also provide…
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Paid and Organic Search Marketing
Because Google Said So
Google is the master. Period. We can’t avoid it. If you want to benefit from organic search, the SEO formula is simple – listen to what Google wants you to do and do it! (And don’t do as they do) It happened again this week. A representative from the web department brushed off an alert in Google Search Console and…