Google Analytics
Articles Tagged google analytics:
- Analytics & Testing
Universal Analytics Behavior Reports: More Useful Than You Realize!
Google Analytics provides us with a multitude of important data for improving our web performance. Unfortunately, we don’t always possess the extra time to study this data and turn it into something useful. Most of us need an easier and faster way to examine relevant data for developing better websites. That’s precisely where Google Analytics Behavior reports come in. With…
- Paid and Organic Search Marketing
How to Monitor Your Organic Search (SEO) Performance
Having worked to improve the organic performance of every type of site – from mega sites with millions of pages, to e-commerce sites, to small and local businesses, there’s a process that I take that helps me to monitor and report my clients’ performance. Amongst digital marketing firms, I don’t believe my approach is unique… but it is much more…
- Analytics & Testing
From Hits to Events: A Comprehensive Glossary for Mastering Google Analytics 4
From its early beginnings tracking simple hits and pageviews in Urchin and Universal Analytics, Google’s measurement platform has undergone a radical transformation. The original model—based on sessions and categories of hits like pageviews, events, and ecommerce—was built for a desktop-centric web. But today’s digital landscape spans mobile apps, cross-device behavior, privacy regulations, and increasingly complex customer journeys. Google Analytics 4…
- Analytics & Testing
What Are The 5 Simple Questions Your Analytics Analysis Should Be Able to Answer?
The advent of data collection has sparked numerous discussions about analytics, tracking, and measured marketing. As marketers, we undoubtedly recognize the importance of tracking our efforts, but we can become overwhelmed by what we’re supposed to track and what we’re not. Ultimately, what should we focus on at the end of the day? While there are hundreds of metrics we…
- Analytics & Testing
How To Track 404 Page Not Found Errors in Google Analytics
We have a client right now whose ranking took quite a dip lately. As we continue to help them fix errors documented in Google Search Console, one of the glaring issues is 404 Page Not Found errors. As companies migrate sites, many times they put new URL structures into place and old pages that used to exist do not exist…
- Analytics & Testing
How To Write and Test Regex Filters for Google Analytics (With Examples)
As with many of my articles here, I do some research for a client and then write about it here. To be honest, there are a couple of reasons why… first is that I have a terrible memory and often research my own website for information. Second is to help others who may also be searching for information. What is…
- Analytics & Testing
ActionIQ: A Next Generation Customer Data Platform To Align People, Technology, And Processes
If you’re an enterprise company where you have distributed data in multiple systems, a Customer Data Platform (CDP) is almost a necessity. Systems are often designed towards an internal corporate process or automation… not the ability to view activity or data across the customer journey. Before Customer Data Platforms hit the market, the resources necessary to integrate other platforms inhibited…
- Mobile Marketing, Messaging, and Apps
AMP: What are Accelerated Mobile Pages? And Don’t Forget To Implement Analytics
This last month I’ve been working with a client that’s seen a noticeable decline in organic search traffic over the last year. We’ve fixed quite a few issues with the site that could impact rankings; however, I was missing one key factor in reviewing their analytics – Accelerated Mobile Pages (AMP). What is AMP? With responsive websites becoming the norm,…
- Email Marketing & Automation
How And Why To Register A Distribution Email Address for a Corporate Google Account
When my agency started working with a client, we requested that they provide us access to their Google accounts with full permissions. This enables me to research and optimize their Google tools – including Search Console, Tag Manager, Analytics, and YouTube. The company gets confused about who owns the Gmail account used to log in and maintain those properties. And the…
- Marketing Tools
The Ultimate Tech Stack for High-Performing Marketers
Software is eating the world. Marc Andreessen, 2011 In many ways, Andreessen was right. Think about how many software tools you use daily. A single smartphone can have hundreds of software applications on it. And that’s just one small device in your pocket. Now, let’s apply that same idea to the business world. A single company could use hundreds, if not…
