Google Analytics
Articles Tagged google analytics:
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Plausible: A Lightweight, Cookieless Alternative to Google Analytics
This week I was able to spend some time with some marketing seniors from a local University and they asked what foundational skills they could work on to be more desirable to employers. I absolutely discussed Google Analytics ... mostly…
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Prestashop: How to Optimize Your Online Store for Increased SEO and Conversions
PrestaShop is a powerful open-source e-commerce platform that powers approximately 250,000 online stores worldwide. What sets PrestaShop apart is its robust customization capabilities, extensive module marketplace, and commitment to providing merchants complete control over their data, code, and costs as…
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How To Track Elementor Form Submissions in Google Analytics Events using JQuery
I've been working on a client WordPress site for the last few weeks that has quite a few complexities. They are using WordPress with an integration to ActiveCampaign for nurturing leads and a Zapier integration to Zendesk Sell via Elementor…
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Universal Analytics Behavior Reports: More Useful Than You Realize!
Google Analytics provides us with a multitude of important data for improving our web performance. Unfortunately, we don't always possess the extra time to study this data and turn it into something useful. Most of us need an easier and…
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How to Monitor Your Organic Search (SEO) Performance
Having worked to improve the organic performance of every type of site - from mega sites with millions of pages, to e-commerce sites, to small and local businesses, there's a process that I take that helps me to monitor and…
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From Hits to Events: A Comprehensive Glossary for Mastering Google Analytics 4
From its early beginnings tracking simple hits and pageviews in Urchin and Universal Analytics, Google's measurement platform has undergone a radical transformation. The original model—based on sessions and categories of hits like pageviews, events, and ecommerce—was built for a desktop-centric…
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What Are The 5 Simple Questions Your Analytics Analysis Should Be Able to Answer?
The advent of data collection has sparked numerous discussions about analytics, tracking, and measured marketing. As marketers, we undoubtedly recognize the importance of tracking our efforts, but we can become overwhelmed by what we're supposed to track and what we're…
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How We Track WordPress Authors in Google Analytics 4 (GA4)
At Martech Zone , we have a talented group of contributors whose work spans marketing technology, analytics, and innovation. Understanding which authors drive the most engagement, traffic, and conversions helps us continually refine our editorial strategy. While Google Analytics 4…
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How To Track 404 Page Not Found Errors in Google Analytics
We have a client right now whose ranking took quite a dip lately. As we continue to help them fix errors documented in Google Search Console, one of the glaring issues is 404 Page Not Found errors. As companies migrate…
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How To Write and Test Regex Filters for Google Analytics (With Examples)
As with many of my articles here, I do some research for a client and then write about it here. To be honest, there are a couple of reasons why... first is that I have a terrible memory and often…
