Influencer Marketing
Articles Tagged influencer marketing:
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Visibility and Rewards through Influence
Mark Schaefer’s Return on Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing is one of the first serious attempts to map the terrain of online influence and explain why it matters in the modern business landscape. Long before influencer marketing became a standard line item in marketing budgets, Mark recognized that digital interactions were beginning to shape reputations,…
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Influencer Marketing: Beware of the Internet Famous
A few weeks ago, I received an email from a woman asking about my book. It was a bit of a sad email – reading that a woman who wanted to buy my e-book had spent a ton of money on the site where it was talked about and gotten no results in the past. Ironically, the article they read…
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5 Marketing Lessons Learned from Curse of the Golden Flower
My son and I rented this amazing movie, which got me thinking. The 2006 Chinese historical drama Curse of the Golden Flower, directed by Zhang Yimou, tells a story of palace intrigue, secrets, and betrayal within the imperial family during the Late Tang dynasty. While it may seem like the film has little to do with modern marketing, a closer…
