Influencer Marketing
Articles Tagged influencer marketing:
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Influencer Outreach Versus Brand Advocacy
Jay Baer is one of the leading social marketing speakers and authors that I pay attention to. He recently penned a fantastic blog post and infographic that provides a great comparison of influencers versus brand advocates. Influencer outreach is a…
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Visibility and Rewards through Influence
Mark Schaefer's 1 is one of the first serious attempts to map the terrain of online influence and explain why it matters in the modern business landscape. Long before influencer marketing became a standard line item in marketing budgets, Mark…
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Influencer Marketing: Beware of the Internet Famous
A few weeks ago, I received an email from a woman asking about my book . It was a bit of a sad email - reading that a woman who wanted to buy my e-book had spent a ton of…
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5 Marketing Lessons Learned from Curse of the Golden Flower
My son and I rented this amazing movie, which got me thinking. The 2006 Chinese historical drama Curse of the Golden Flower , directed by Zhang Yimou, tells a story of palace intrigue, secrets, and betrayal within the imperial family…
