Infographic

Articles Tagged infographic:

  • Paid and Organic Search Marketingsite speed business impact case studies

    How Your Site’s Speed Impacts Business Results [13 Case Studies]

    We’ve written quite a bit about the factors that impact your website’s ability to load quickly and shared how slower speeds hurt your business. I’m honestly surprised by the number of clients we consult with that spend enormous amounts of time and energy on content marketing and promotion strategies – all while loading them on a substandard host with a site…

  • Analytics & TestingPartnering with an Agency for Success

    How You Value Your Agency Will Define Your Project’s Success

    This article was originally published in Forbes. One of the considerations that agencies often have to navigate is how their prospective clients value an agency’s services. Many clients measure the output productivity (pieces per hour) or the output cost (price per hour) but neither of those takes into consideration the actual results. The real value of marketing or development is…

  • E-commerce and Retailretail sms text messaging infographic

    Retailers are Improving Experience and Driving Revenue with Text Messaging

    The statistics are overwhelming that consumers pay more and engage further with companies that offer a great user experience with increased communication. Text messaging has evolved into one of the universal communication methods that retailers are deploying to improve customer experience and drive revenue. OpenMarket’s recent Retail Mobile Messaging Report conducted by Internet Retailer, polled 100 e-commerce retail professionals about…

  • Marketing Infographicsmarketing automation challenges overcome

    4 Barriers to a Successful Marketing Automation Implementation

    While we love supporting our sponsors and colleagues in the martech industry, we are still vendor agnostic when it comes to most solutions. The reason isn’t what we don’t believe some platforms are better than the other, there are definitely some standout companies. The reason is that the platform must be right for the company implementing and utilizing it. Marketing…

  • Mobile Marketing, Messaging, and AppsHow To Calculate Customer Lifetime Value of a Mobile App User

    How to Calculate the Lifetime Value of Your Mobile App User

    We have startups, established companies, and even highly-analytics and sophisticated companies that come to us for assistance in growing their online business. Regardless of the size or sophistication, when we ask about a customer’s cost-per-acquisition (CPA) and lifetime value (LTV), we’re often met with a blank stare. Too many companies calculate budgets simplistically: With this perspective, marketing winds up going…

  • Marketing InfographicsJobs that didn't exist 30 years ago

    The Future Isn’t Jobless and Never Has Been

    The paranoia regarding the future of artificial intelligence (AI), robotics, and automation needs to stop. Every industrial and technical revolution in history opened humans to unlimited opportunities for applying their talent and creativity. Not that specific jobs don’t disappear – of course they do. But those jobs are replaced by new jobs. As I look around my office today and…

  • Marketing Infographicsmobile app retention benchmark

    The Steep Benchmark Curve on Mobile App User Retention

    Designing, deploying and maintaining a mobile application for your prospects or customers continues to be a significant investment for companies. The question is whether or not the strategy actually works. In the 7 years, we’ve consulted on and built one mobile application for a client. Why? It’s a busy marketplace and expensive to get traction in. adjust analysis shows that…

  • E-commerce and RetailROBO: Research Online Buy Offline Statistics and Infographic

    ROBO: How Today’s Shoppers Research Online and Buy Offline

    The phenomenon known as Research Online, Buy Offline (ROBO) has emerged as a significant force shaping consumer behavior. While e-commerce continues to grow, it’s crucial to recognize that 90% of consumer purchases still occur in physical retail outlets. This statistic underscores the enduring importance of brick-and-mortar stores, even as online influences play an increasingly pivotal role in the shopping journey.…

  • Marketing Infographicscustomer acquisition cost vs customer retention cost

    What’s the Cost of Acquiring Versus Retaining a Customer?

    There’s some prevailing wisdom that the cost of acquiring a new customer can be 4 to 8 times the cost of retaining one. I say prevailing wisdom because I see that statistics are often shared but never actually find a resource to go with it. I’m not doubting that keeping a customer is less expensive for an organization, but there are exceptions.…

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