Infographic
Articles Tagged infographic:
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Content Marketing
What Is A Digital Asset Management (DAM) Platform?
Digital asset management (DAM) consists of management tasks and decisions surrounding the ingestion, annotation, cataloging, storage, retrieval, and distribution of digital assets. Digital photographs, animations, videos, and music exemplify the target areas of media asset management (a sub-category of DAM). What Is Digital Asset Management? Digital asset management DAM is the practice of administering, organizing, and distributing media files. DAM…
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Analytics & Testing
What is Exit Intent? How Is It Used To Improve Conversion Rates?
As a business, you’ve invested a ton of time, effort, and money into designing a fantastic website or e-commerce site. Virtually every business and marketer alike work hard to acquire new visitors to their site… they produce beautiful product pages, landing pages, content, etc. Your visitor arrived because they thought you had the answers, the products, or the services that…
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Content Marketing
How to Make a Video Marketing Content Calendar
This last week, one of the projects that I delivered was a mobile optimization audit for a client. While they’d been doing well in desktop searches, they were lagging in mobile rankings versus their competitors. As I reviewed their site and their competitors’ sites, one gap in their strategy was video marketing. More than half of all video views come from…
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Content Marketing
How To Avoid Making Bad Infographics
Infographics are often hailed as the perfect marriage of data and design: a visually engaging format that distills complex information into digestible insights. But in practice, many infographics fail—not because the information is wrong, but because the execution misunderstands the purpose of visual communication. When businesses rely on infographics that require a deeper narrative or explanation, or when they misuse…