Leadgen

Martech Zone articles tagged leadgen:

  • Artificial IntelligenceB2B Rocket: AI Sales Agents for lead generation, scheduling, and prospect outreach

    B2B Rocket: Scale and Automate Your Lead Generation, Scheduling, and Outreach with Sales AI Agents

    B2B companies face numerous challenges when it comes to sales and lead generation. Traditional B2B sales teams struggle to target the right audience to identify and engage potential clients. This wastes both resources and time. Additionally, manual outreach can be time-consuming and less effective in nurturing leads. B2B Rocket B2B Rocket addresses these challenges by leveraging AI technology to streamline…

  • Sales and Marketing TrainingHow to Write A Marketing Plan

    How To Write Your Marketing Plan for 2024

    In preparing for the new year, companies should consider coordinating and planning various marketing plans to reach their target audience and achieve their business goals effectively. Each type of marketing plan has its unique focus and strategies. Marketing Plan Research To prepare for writing a marketing plan, incorporating the Agile Marketing Journey is essential. This journey consists of five stages:…

  • Sales EnablementLinkedVANow: Outsourced LinkedIn Lead Generation Service

    LinkedVAnow: Outsourced, Full-Service B2B LinkedIn Lead Generation Integrated to Your CRM

    LinkedIn has emerged as the premiere platform for connecting brands with their target business prospects. However, navigating the challenges of LinkedIn lead generation (leadgen), such as time constraints, technological complexities, optimization struggles, and associated costs, can be daunting for companies aiming to maximize their business potential. Many businesses struggle to establish a consistent and effective LinkedIn lead generation strategy. Time-consuming…

  • Sales EnablementZopto: AI-Powered LinkedIn Sales Navigator B2B Leadgen

    Zopto: B2B Lead Generation With AI-Powered Precision Using LinkedIn Sales Navigator

    The challenge with lead generation has always been about efficiency and relevance—connecting with the right prospects at the right time. Finding a B2B lead generation (leadgen) tool that works seamlessly with LinkedIn Sales Navigator is like striking gold. Zopto Zopto tackles lead generation by employing advanced AI algorithms that personalize outreach. This tool stands out by automating the initial stages…

  • Sales and Marketing TrainingCrossbeam: Leverage Your Partners for Ecosystem-Led Growth (ELG)

    Crossbeam: Leveraging your Partner Ecosystem to Drive Efficient B2B Growth

    Regardless of the economy, every market is a buyers’ market — a company’s success and fate are ultimately in the hands of the customer. As buyers are bombarded with emails and ads originating from massively automated marketing and sales tools and utilizing AI-generated (GenAI) content at scale, the customer experience is becoming overwhelming and impersonal. The combination of these factors…

  • Sales and Marketing TrainingInbound vs outbound B2B Marketing guide

    Inbound vs. Outbound Marketing in B2B: How to Make the Best Out of Both

    Why do so many B2B companies kick off with outbound marketing? The answer’s pretty straightforward: quick results without blowing the budget. However, as businesses evolve, mixing in some inbound tactics seems to be the secret sauce for steady growth. In the ever-evolving world of B2B, I’ve found that it’s not about choosing between inbound and outbound. It’s about merging the…

  • Content MarketingContent Marketing 2023: Trends, Mediums, Channels and Strategies

    The State of Content Marketing In 2023: Benefits, Mediums, Channels, and Trends

    Content marketing is a strategy to create and distribute valuable, relevant, and consistent content to attract and engage a target audience. This content can take various forms, from blog posts and videos to infographics and podcasts. For several compelling reasons, companies in the business-to-business (B2B) or business-to-consumer (B2C) sectors invest in content marketing. Why Companies Invest in Content Marketing Establishing…

  • Sales EnablementB2B Lead Generation Sources

    Four Sources for Finding New B2B Sales

    There are at least four major sources at your disposal where you can focus your B2B sales efforts to increase your revenues. They are … Your existing customers Other people who you already know but that you don’t presently do business with People that others know but who you do not Folks that you presently have absolutely no connection to…

  • Public RelationsPublic Relations Strategy Infographic

    What Does A Public Relations Strategy Look Like in 2023?

    The term public relations (PR) has its origins in the early 20th century. It evolved as a response to the need for organizations, businesses, and individuals to manage and improve their relationships with the public, including customers, stakeholders, and the broader community. The development of PR as a profession and a concept can be attributed to several key figures and…

  • Sales EnablementB2B Lead Qualification Guide

    From Leads to Appointments: Qualification Guide

    Did you know that 68% of B2B organizations struggle with lead generation and conversion? In today’s fast-paced business landscape, making the most of our sales team’s efforts is crucial. Having navigated the intricacies of the sales world for years, I understand the significance of maximizing every interaction. That’s where effective appointment qualification takes center stage. In this article, I’m excited…

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