Local SEO
Local SEO, or local search engine optimization, is the process of optimizing your online presence to attract more business from relevant local searches. These are searches performed on Google and other search engines by users looking for products, services, or businesses near them. Whether it’s coffee shop near me or plumber in [your city], these local marketing strategies ensure your business shows up when and where it matters most.
Unlike broader SEO strategies that target national or global rankings, local SEO focuses on visibility within a specific geographic area. This involves optimizing your Google Business Profile, building local citations, gathering reviews, and ensuring your website contains accurate location-based information. Local SEO can be a crucial driver of foot traffic, phone calls, and online leads for brick-and-mortar businesses and service providers alike.
Looking to sharpen your local SEO strategy? Explore the latest articles below for actionable tips, expert insights, and updates on what’s working now in local search.
Articles Tagged Local SEO:
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Uberall: The AI-Powered Multi-Location Marketing Platform
Businesses with multiple locations struggle to maintain consistent online visibility and engagement. Managing listings, responding to reviews, tracking analytics, and engaging customers across multiple platforms can quickly become overwhelming. Without a streamlined system, businesses risk losing potential customers to competitors who are more accessible and responsive online. Uberall Uberall provides an AI-powered multi-location marketing platform that simplifies location-based digital marketing.…
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BrightLocal: Why You Need to Build Citations and Collect Reviews for Local SEO
When you segment a search engine results page (SERP) for the search of a local business, it’s separated into three different types of entries… local advertisements, the map pack, and organic search results. If your business is regional to any extent, it’s critical that you prioritize being found on the map pack. Surprisingly, this has little to do with your…
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Chekkit: Centralize Your Review Management, Website Chat, Text Messages, And Even Collect Payments In This All-In-One Inbox
If you start to add up the channels and strategies that your local business must use to manage its reputation, respond to leads, communicate with customers, and accept payments… you typically need to deploy multiple platforms or apps to manage it all. Reviews – the lifeblood of a local business is its visibility in local search map packs… and soliciting…
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Why Location Management Is Critical To Building Trust With Regional Customers
If you were hoping for brick-and-mortar business success over a decade ago, you first had to make sure that your location had a conspicuous sign and a listing in the Yellow Pages. Today, basic business information can be found in several places — but the majority of people (97%, in fact) learn about local businesses online more than anywhere else.…
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What Is The Map Pack? Why Is It Critical To Local Search Optimization?
If you are a local business or retailer hoping for more appointments, foot traffic, or business as a whole – the map pack in Google Searches is a critical strategy. Surprisingly, many businesses don’t understand how the map pack works or how they can maintain and improve their visibility in it. First, let’s start with some statistics on the importance…
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Repuso: Collect, Manage, And Publish Your Customer Reviews & Testimonial Widgets
We assist several local businesses, including a multi-location addiction and recovery chain, a dentist chain, and a couple of home services businesses. When we onboarded these clients, I was honestly shocked, at the number of local companies that do not have the means to solicit, collect, manage, respond to, and publish their customer testimonials and reviews. I will state this…
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Duplicate Content Penalty: The Myth, The Reality, and My Advice
For over a decade, Google has been fighting the myth of the duplicate content penalty. Since I still continue to field questions on it, I thought it would be worth discussing here. First, let’s discuss the verbiage: What Is Duplicate Content? Duplicate content generally refers to substantive blocks of content within or across domains that either completely matches other content…
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OneUp: Automatically Post To Google Business Profile From Your RSS Feed
If you’re a local business, you must maintain both a well-optimized website and a Google Business Profile (GBP) Account. The vast majority of search engine users never scroll or navigate to organic results that appear on your website; instead, they interact with the map pack on the search engine results page (SERP). The map pack is the section of the…
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SEO Buddy: Your SEO Checklist And Guides To Increasing Your Organic Ranking Visibility
The SEO Checklist by SEO Buddy is your roadmap to every important SEO action you need to take to optimize your website and get more organic traffic. This is a comprehensive package, unlike anything I’ve seen online, incredibly helpful to the average business to help them continuously optimize their sites and maximize their visibility on search. The SEO Checklist Includes…
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Local Marketing Strategies for Multi-Location Businesses
Operating a successful multi-location business is easy… but only when you have the right local marketing strategy! Today, businesses and brands have an opportunity to expand their reach beyond local customers thanks to digitalization. If you are a brand owner or a business owner in the United States (or any other country) with the right strategy you can pitch your…
