Martech Zone articles tagged maid:

  • Mobile and Tablet MarketingArity Private Marketplace for Mobile Applications

    Unlocking Precision and Insight: The Benefits of Private Marketplaces

    Like it or not, marketers must get used to the idea of a cookie-less, post-Mobile Ad ID (MAID) future — and develop new strategies accordingly. Traditional audience targeting methods are quickly becoming archaic as tech giants like Google and Apple respond to consumer and regulatory pressure to bolster user privacy. Cookie deprecation in Chrome is on the horizon while Apple’s…

  • Advertising TechnologyMobile Identification

    Extending Digital Reach in a Mobile-first, Post-Cookie World

    As consumer behavior continues to move dramatically toward mobile devices, brand marketers have correspondingly shifted their focus toward mobile marketing strategies. And, since consumers largely use apps on their smart phones, it’s not surprising that in-app advertising commands the lion’s share of mobile advertising spend. Pre pandemic, mobile ad spend was on track to see a 20 percent increase in…

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