Market Research
Explore top market research platforms and effective strategies tailored to elevate your business insights. Our comprehensive guide details the best tools and methods for collecting, analyzing, and utilizing market data to inform your marketing technology decisions. Stay ahead of the competition by leveraging cutting-edge market research techniques and software solutions.
Articles Tagged market research:
- Customer Data Platforms
Toluna Start: Real-Time Consumer Intelligence With A Global Community
Companies seeking market research face the constant challenge of understanding and responding to rapidly changing consumer preferences and market trends. Traditional market research methods often fall short of delivering timely, actionable insights that can drive strategic decision-making. Business leaders, marketers, and researchers increasingly seek more efficient and flexible solutions to gather consumer intelligence and stay ahead of the competition. Toluna…
- Analytics & Testing
Birdie: An AI-Driven Feedback Analytics Platform for Product Teams
Customer feedback is paramount to the success of any product or service, extracting valuable insights from the deluge of information can be a challenging endeavor. This is where Birdie steps in to help, using the power of Artificial Intelligence (AI) and Natural Language Processing (NLP) to transform myriad customer feedback into actionable insights. Product Maturity Model All product-related companies need…
- E-commerce and Retail
The Ultimate Guide: How to Sell on Amazon
This week, we had a great conversation with Randy Stocklin on our podcast. Randy is an e-commerce expert who co-founded One Click Ventures, which owns three large e-retailers in the eyeglass industry. One topic we touched on was the importance of selling on Amazon. With its incredible reach, Amazon should never be dismissed as a means of selling and distributing of…
- Content Marketing
If Your Content Team Just Did This, You’d Be Winning
There’s plenty of articles out there already on how terrible most content is. And there are millions of articles on how to write great content. However, I don’t believe either type of article is especially helpful. I believe the root of poor content that doesn’t perform is just one factor – poor research. Poorly researching the topic, the audience, the…
- Customer Data Platforms
What Is Passive Data Collection?
Although clients and suppliers cite passive data collection as a growing source of consumer insights, roughly two-thirds say they will not use passive data two years from now. The finding comes from research conducted by GfK and IIR among over 700 market research clients and suppliers. What is Passive Data Collection? Passive data collection is the gathering of consumer data through their…
- Customer Data Platforms
The Power of Data Mining and Decision Support Systems
This infographic from the New Jersey Institute of Technology illustrates the Data Mining and Decision Support Systems (DSS), defining the four different processes within the overall system. Data Management – collects the information that a company has available from their sales, records, and customer reports. Model Management – attempts to create conclusions from existing business strategies to see whether or…
- Content Marketing
The Ultimate Sales Machine: Mastering the Art and Science of Sales Success
In his groundbreaking book The Ultimate Sales Machine, the late Chet Holmes presents a masterful framework for sales excellence that has stood the test of time. Drawing from decades of experience working with companies of all sizes, Holmes distilled the essence of sales success into twelve core strategies that, when implemented with what he calls pigheaded discipline and determination, can…
- Content Marketing
5 Marketing Lessons Learned from Curse of the Golden Flower
My son and I rented this amazing movie, which got me thinking. The 2006 Chinese historical drama Curse of the Golden Flower, directed by Zhang Yimou, tells a story of palace intrigue, secrets, and betrayal within the imperial family during the Late Tang dynasty. While it may seem like the film has little to do with modern marketing, a closer…
