Marketing Automation

Articles Tagged marketing automation:

  • Cloudwords: Cut Translation Time and Boost Your Brand's Global Reach with Seamless Localization

    Cloudwords: Cut Translation Time and Boost Your Brand’s Global Reach with Seamless Localization

    Reaching global audiences is no longer optional—it’s essential. Yet for many enterprises, expanding internationally presents a significant challenge: localization. Manual translation processes bog down marketing teams with copy-paste tasks, review bottlenecks, and inconsistent content delivery. These challenges cost more than just time—they cost opportunities for global growth. Cloudwords Cloudwords eliminates these barriers with an intelligent, centralized localization automation platform designed…

  • Evocalize Distributed Marketing and Collaboration

    Evocalize: Collaborative Marketing Technology for Local and National-to-Local Marketers

    When it comes to digital marketing, local marketers have historically struggled to keep up. Even those who do experiment with social media, search, and digital advertising often fail to attain the same success that national marketers achieve. That’s because local marketers typically lack crucial ingredients  — such as marketing expertise, data, time, or resources — for maximizing a positive return on…

  • Lucidchart Visualization adn Collaboration Workspace

    Lucidchart: Collaborate And Visualize Your Wireframes, Gantt Charts, Sales Processes, Marketing Automations, and Customer Journeys

    Visualization is a must when it comes to detailing a complex process. Whether it’s a project with a Gantt chart to provide an overview of each stage of a technology deployment, marketing automations that drip personalized communications to a prospect or customer, a sales process to visualize standard interactions in the sales process, or even just a diagram to visualize…

  • people based marketing

    The Rise of People-Based Marketing and Advertising

    Marketing has evolved significantly from mass communication to highly targeted, personalized engagement. The rise of people-based marketing represents a new frontier where businesses can connect with their customers on a deeply personal level, delivering value through relevant, tailored messaging. In this article, we explore the evolution of marketing, the technologies enabling people-based strategies, and key takeaways for businesses looking to…

  • MarTech Customer Vendor Marriage

    Why You and Your Customer Should Act Like a Married Couple in 2022

    Customer retention is good for business. Nurturing customers is an easier process than attracting new ones, and satisfied customers are far more likely to make repeat purchases. Maintaining strong customer relationships not only benefits your organization’s bottom line, but it also negates some of the effects felt from new regulations on data collection such as Google’s impending ban on third-party…

  • Steps to Optimize Your Marketing Funnel for Higher Conversions

    7 Steps to Optimize Your Online Marketing Conversion Funnel

    Creating a high-converting marketing funnel is one of the most strategic and sustainable ways to grow a business online. Whether you’re a startup launching your first product or a mature business scaling sales operations, a well-designed funnel moves prospects from unaware to paying (and repeating) customers with deliberate steps that build trust, address objections, and increase value along the way.…

  • Customer Acquisition Cost - CAC

    How to Lower Your Customer Acquisition Cost for Maximum ROI

    When you’re just starting a business, it’s tempting to attract clients by whatever manner you can, regardless of the cost, time, or energy involved. However, as you learn and grow you’ll realize that balancing the overall cost of customer acquisition with ROI is essential. To do that, you’ll need to know your customer acquisition cost (CAC). How to Calculate Customer…

  • Report: The ROI of Marketing Automation Platforms

    The Return on Investment (ROI) of Marketing Automation Platforms

    Next year, Marketing Automation turns 30! Yep, you read that right. And while it seems like this now ubiquitous technology is young enough to still have pimples, the reality is that the marketing automation platform (MAP) is now married, has a puppy, and is likely to start a family soon.  In Demand Spring’s latest research report, we explored the state of…

  • Moosend Email Marketing and Marketing Automation

    Moosend: All The Marketing Automation Features To Build, Test, Track, and Grow Your Business

    One exciting aspect of my industry is the continued innovation and dramatic drop in cost for highly sophisticated marketing automation platforms. Where businesses once spent hundreds of thousands of dollars (and still do) for great platforms… now the costs have dropped significantly while the featuresets continue to improve. We were recently working with an enterprise fashion fulfillment company that was…

Back to top button
Close

Adblock Detected

We rely on ads and sponsorships to keep Martech Zone free. Please consider disabling your ad blocker—or support us with an affordable, ad-free annual membership ($10 US):

Sign Up For An Annual Membership