Marketing Automation
Articles Tagged marketing automation:
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Email Marketing & Automation
How to Deploy a Successful Marketing Automation Strategy
How do you deploy a successful marketing automation strategy? This is the million (or more) dollar question for many businesses. And it’s an excellent question to be asking. However, first, you must ask what is classified as a successful marketing automation strategy? What is a Successful Marketing Automation Strategy? It starts with a goal or set of goals. A few…
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Email Marketing & Automation
What Is Marketing Automation? What You Need to Know…
Marketing automation is a buzzword that seems to be applied to everything nowadays. If a software platform can trigger a message to a recipient via its API, it’s promoted as a marketing automation solution. In my opinion, this isn’t very ethical. While this may be an automated activity corresponding to their marketing strategy, it’s hardly a marketing automation solution. I…
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Marketing Tools
Zenkit To Do: Manage Tasks Across Teams, Devices and Companies
In this fast-paced marketing landscape, keeping track of multiple campaigns, client meetings, content calendars, and creative ideas can feel like juggling while walking a tightrope. Marketing teams and agencies often struggle to maintain clarity and control over their numerous tasks and deadlines, leading to missed opportunities and decreased productivity. Zenkit To Do Zenkit To Do is a super-simple yet powerful…
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Email Marketing & Automation
Campaign Monitor: Supercharge and Automate Your Email Marketing Strategy
Businesses face an overwhelming challenge: how to connect meaningfully with audiences while standing out in crowded inboxes. Email remains one of the most effective channels for customer engagement, but creating, managing, and optimizing campaigns can feel daunting without the right tools. That’s where an intuitive platform can make all the difference. Campaign Monitor Campaign Monitor simplifies email marketing with its…
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Event Marketing
Jifflenow: How this Meeting Automation Platform Impacts Event ROI
A majority of large enterprises make substantial investments in corporate events, conferences, and briefing centers with the expectation to accelerate business growth. Over the years, the events industry has experimented with various models and methods to attribute value to these spends. The most track leads generated, social media impressions, and attendee surveys to understand the impact of events on brand…
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Marketing Books
Adopting IoT: Why Marketers Must Embrace the Digital Evolution
In Internet of Things: Digitize or Die by Nicolas Windpassinger, the author delivers more than a roadmap for technological transformation—he delivers a wake-up call. Drawing from years of experience in digital ecosystems and industrial automation, Windpassinger writes with urgency and clarity about the IoT revolution, offering a stark binary for businesses: digitize or die. As this helpful book explains, the…