Marketing Automation
Articles Tagged marketing automation:
- Content Marketing
Ebook: What is Lifecycle Marketing?
What is lifecycle marketing? According to our marketing automation sponsors, lifecycle marketing is: …about how organizations interact with prospects and customers across all stages of their relationship with their brand. Is your interaction helping or hurting your brand? Sales and marketing has changed drastically over the past 50 years, let alone the past decade. The funnel is not the same…
- Email Marketing & Automation
The Ecosystem of Lifecycle Marketing: A Detailed Analysis
Lead generation and conversion have become paramount in today’s fast-paced, hyper-competitive business landscape. Customer loyalties are increasingly fleeting, making it crucial for businesses to understand the intricacies of the lifecycle marketing ecosystem. This article delves into the key insights provided by the infographic to shed light on this vital aspect of sales and marketing. Lead Generation and Conversion Generating and…
- Paid and Organic Search Marketing
Podcast: Three Key Automation Strategies To Improve A Business’s Local Marketing Results
Today, we had Shane Vaughan on the Martech Zone podcast discussing local marketing automation. Shane is the CMO of Balihoo, a company that provides local marketing automation services. Balihoo is a marketing automation platform that serves enterprise companies with local-level marketing needs, like franchises, retail distribution, or local service companies. Clients include 1800Doctors.com, Geico, and MattressFirm, to name a few.…
- Marketing Books
The Art of Clients Falling in Love
On the way to work yesterday, I listened to Dave Ramsey speak to Joe Beam, author of The Art of Falling in Love. Joe said there were three key elements to falling in love… commitment, intimacy, and passion. The conversation really stuck with me, so I made a voice memo about what I heard to write a post later. I…
- Analytics & Testing
Which End of the Sales Funnel?
Marketing strategies are often designed to find more leads or upsell current customers. One of the issues we often find with clients is that they’re often working on the wrong end of the sales funnel. Many companies get less visitors a month to their website than they would like… but if they were able to convert twice as many of…
- Email Marketing & Automation
Don’t Let Your Drip Campaign Become Chinese Water Torture
One of the most effective techniques to move Random Strangers to Raving Fans is to use a “drip campaign”. In this process you identify a select group of people who fit a particular demographic, or better yet, share a common interest and send them messages. These messages can be email, voice mail, direct mail, or face to face. A truely…
