Marketing Automation

Articles Tagged marketing automation:

  • email automation effectiveness

    Automated Email Marketing and its Effectiveness

    You may have noticed that we have a drip program on inbound marketing that you can sign up on our site (look for the green slide in form). The results of that automated email marketing campaign are incredible - over…

  • How To Repurpose Content Effectively

    How To Repurpose Content Effectively

    Most marketers understand the value of high-quality content, but fewer consistently maximize its value through effective repurposing. Repurposing content is the practice of taking an existing asset and transforming it into multiple formats, experiences, and channels to reach broader audiences…

  • Card Scanner

    AtEvent Card Scanner: Automate and Enhance Lead Capture at Events

    I'm heading to Chicago tomorrow to interview a ton of companies at the Internet Retailer Conference & Exhibition . My standard process on this is to record interviews through the day, write notes, collect business cards, and then head to…

  • marketing automation growth 2015

    The Current State of B2B Marketing Automation

    Revenues for B2B marketing automation systems increased 60% to $1.2 Billion in 2014, compared to a 50% increase the year before. In the last 5 years, the industry has grown 11-fold as corporations continue to find value in the key…

  • Depositphotos 36772017 m

    5 Essentials for Optimizing Marketing Automation

    For many marketers, the promise of marketing automation solutions seems unattainable. They’re too expensive or too complicated to learn. I dispelled those myths and a number of others in OutMarket’s “Modern Marketing Manifesto.” Today, I want to dispel another myth:…

  • B2B Online Marketing Playbook

    The Playbook for B2B Online Marketing

    This is a fantastic infographic on the strategies of every successful business-to-business ( B2B ) online system. As we work with our customers, this is relatively close to our engagements' overall look and feel. Simply doing B2B online marketing is…

  • how to make marketing automation work

    How to Make Marketing Automation Work for You

    There's a lot of confusion in the online front today on what exactly marketing automation is. It seems that any company who figures out how to send an email based on a triggered event calls themselves marketing automation . We've…

  • Customer ESP: How Predictive Analytics and Marketing Automation Are Transforming Business

    Customer ESP: How Predictive Analytics and Marketing Automation Are Transforming Business

    Buyer behavior is evolving faster than ever, leaving companies scrambling to keep pace. Traditional approaches to understanding customer needs often relied on gut instinct, broad campaigns, and guesswork. Today, predictive analytics combined with marketing automation has emerged as a decisive…

  • Marketing Automation Trends, Challenges, and Success

    Holger Schulze and the Everything Technology Marketing blog conducted a survey of B2B marketers in the B2B Technology Marketing Community on LinkedIn . I asked Troy Burk , CEO of Right On Interactive - a marketing automation platform that's been…

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