Marketing Strategy

Articles Tagged marketing strategy:

  • Small Business Content Marketing Media Matrix

    The Small Business Content Marketing Media Matrix

    Content marketing strategies continue to change, especially with advancements in mobile technologies, and access to high bandwidth is becoming commonplace. Marketers need to be more resourceful in their approach to generating content. One thing we do is often work back…

  • Return on Influence by Mark Schaefer

    Visibility and Rewards through Influence

    Mark Schaefer's 1 is one of the first serious attempts to map the terrain of online influence and explain why it matters in the modern business landscape. Long before influencer marketing became a standard line item in marketing budgets, Mark…

  • Depositphotos 3269678 s

    Ready, Fire, Aim

    This evening was a great night spent with some very well-known sales, marketing and branding experts. We were invited to a very nice restaurant in a private room. The purpose of the meeting was to help a colleague who wanted…

  • UnMarketing Strategy: Adoption, Momentum, and Expansion

    UnMarketing: Navigating Social Media Marketing with Adoption, Momentum, and Expansion

    Scott Stratten's unique approach to marketing is vividly captured in his influential work, aptly titled The Unbook . This piece breaks from conventional marketing wisdom, adopting a refreshingly conversational tone that makes the complex marketing world accessible and enjoyable. From…

  • Reading Between the Clicks: What Digital Body Language Reveals About Your Customers

    Reading Between the Clicks: What Digital Body Language Reveals About Your Customers

    Digital communication now defines how customers and businesses connect. Steven Woods’ Digital Body Language: Deciphering Customer Intentions in an Online World reveals how to interpret the online behaviors that replace traditional, face-to-face cues. It is a guide for marketers and…

  • Business and Marketing as a River

    Navigating the Currents of Business Leadership

    Rivers, like businesses, are constantly changing. Yet we often struggle to perceive this ongoing change, instead focusing on snapshots or isolated periods. This limitation in our perception can lead to misunderstandings about the true nature of rivers and organizations. Imagine…

  • James Carville: Simplicity, Relevance, Repetition

    The Timeless Truth of Marketing: Simplicity, Relevance, and Repetition

    When Our Brand is Crisis was released, it peeled back the curtain on the strategy behind political campaigns—a world where words, emotions, and timing collide in the pursuit of influence. James Carville, the master strategist behind Bill Clinton’s 1992 campaign,…

  • Tuned In: Deciding New Products, Services or Features

    Tuned In: Deciding New Products, Services or Features

    This week I received Tuned In from Pragmatic Marketing, and it’s already proving to be one of those rare business books that’s both accessible and transformative. I’m about a third of the way through it, and it’s making me rethink…

  • The Ultimate Sales Machine by Chet Holmes

    The Ultimate Sales Machine: Mastering the Art and Science of Sales Success

    In his groundbreaking book The Ultimate Sales Machine , the late Chet Holmes presents a masterful framework for sales excellence that has stood the test of time. Drawing from decades of experience working with companies of all sizes, Holmes distilled…

  • Marketing Lessons from Curse of the Golden Flower

    5 Marketing Lessons Learned from Curse of the Golden Flower

    My son and I rented this amazing movie, which got me thinking. The 2006 Chinese historical drama Curse of the Golden Flower , directed by Zhang Yimou, tells a story of palace intrigue, secrets, and betrayal within the imperial family…

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