Marketing Strategy
Articles Tagged marketing strategy:
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The Small Business Content Marketing Media Matrix
Content marketing strategies continue to change, especially with advancements in mobile technologies, and access to high bandwidth is becoming commonplace. Marketers need to be more resourceful in their approach to generating content. One thing we do is often work back…
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Visibility and Rewards through Influence
Mark Schaefer's 1 is one of the first serious attempts to map the terrain of online influence and explain why it matters in the modern business landscape. Long before influencer marketing became a standard line item in marketing budgets, Mark…
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Ready, Fire, Aim
This evening was a great night spent with some very well-known sales, marketing and branding experts. We were invited to a very nice restaurant in a private room. The purpose of the meeting was to help a colleague who wanted…
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UnMarketing: Navigating Social Media Marketing with Adoption, Momentum, and Expansion
Scott Stratten's unique approach to marketing is vividly captured in his influential work, aptly titled The Unbook . This piece breaks from conventional marketing wisdom, adopting a refreshingly conversational tone that makes the complex marketing world accessible and enjoyable. From…
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Reading Between the Clicks: What Digital Body Language Reveals About Your Customers
Digital communication now defines how customers and businesses connect. Steven Woods’ Digital Body Language: Deciphering Customer Intentions in an Online World reveals how to interpret the online behaviors that replace traditional, face-to-face cues. It is a guide for marketers and…
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Navigating the Currents of Business Leadership
Rivers, like businesses, are constantly changing. Yet we often struggle to perceive this ongoing change, instead focusing on snapshots or isolated periods. This limitation in our perception can lead to misunderstandings about the true nature of rivers and organizations. Imagine…
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The Timeless Truth of Marketing: Simplicity, Relevance, and Repetition
When Our Brand is Crisis was released, it peeled back the curtain on the strategy behind political campaigns—a world where words, emotions, and timing collide in the pursuit of influence. James Carville, the master strategist behind Bill Clinton’s 1992 campaign,…
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Tuned In: Deciding New Products, Services or Features
This week I received Tuned In from Pragmatic Marketing, and it’s already proving to be one of those rare business books that’s both accessible and transformative. I’m about a third of the way through it, and it’s making me rethink…
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The Ultimate Sales Machine: Mastering the Art and Science of Sales Success
In his groundbreaking book The Ultimate Sales Machine , the late Chet Holmes presents a masterful framework for sales excellence that has stood the test of time. Drawing from decades of experience working with companies of all sizes, Holmes distilled…
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5 Marketing Lessons Learned from Curse of the Golden Flower
My son and I rented this amazing movie, which got me thinking. The 2006 Chinese historical drama Curse of the Golden Flower , directed by Zhang Yimou, tells a story of palace intrigue, secrets, and betrayal within the imperial family…
