Marketing
Articles Tagged marketing:
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The Greatest Rewards Come With The Most Effort
As a 49-year-old, this article is going to forever label me as a curmudgeon. I hope, through this, that I open your mind to a different way of thinking about marketing, technology and our lives in their entirety. I'm not,…
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5 Marketing Budget Mistakes to Avoid
One of the most shared infographics we did was speaking to SaaS Marketing Budgets and exactly what percent of total revenue some companies were spending to maintain and acquire market share. Setting your marketing budget to an overall percentage of…
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I Took A Year Off From Speaking At Conferences, Here’s What Happened
The last twelve months have been the busiest in our business history. We rebranded our Martech publication, moved our offices after 7 years, and honestly rebuilt our services from the ground up. I decided to skip conferences during the year to…
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How To Not Fail at Snapchat
Snapchat is a multimedia messaging app that thrives on ephemeral content, augmented reality ( AR ), and a predominantly young user base. It offers a unique blend of disappearing messages, stories, and AR filters that encourage frequent interaction and creativity…
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Modern Marketing: Eight Core Pillars
Modern marketing has transformed dramatically in recent years, shaped by technological advances and changing consumer behaviors. Here are the essential pillars that define successful marketing strategies in today's landscape: Customer-Centric Brand Experience : Today's marketing focuses on creating meaningful customer…
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From Personalization to High-Definition Emotional Intelligence
People with high emotional intelligence ( EI ) are well-liked, show strong performance, and are generally more successful. They are emphatic and have good social skills: they show an awareness of the feelings of others and manifest this awareness in…
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Understanding Inbound Marketing Metrics: A Four-Level Framework for Smarter Analytics
Inbound marketing is rooted in attracting, engaging, and delighting customers through the delivery of valuable content and experiences. As marketing tools become more sophisticated, so too must our ability to measure the effectiveness of our efforts. For inbound marketers, the…
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Please Stop Comparing NSA Spying with Marketing
One of the conversations I continue to see rising to the top of the NSA spying controversy is that companies are already collecting this kind of data on Americans for marketing efforts. For those outside the United States, the Constitution…
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Could a Snap Be The Next Step In Your Buyer’s Journey?
In many ways, this all depends on who your customer is and what their journey is. Everyone knows about Snapchat at this point, right? Anyone still in the dark on this one? If so, here’s all you need to know……
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Unlocking the Power of Metaphor in Business Communication
In the noisy, fast-moving world of modern business, the ability to capture attention, build understanding, and drive action is more valuable than ever. Yet many marketers, salespeople, and leaders still struggle to connect with their audiences in ways that stick.…
