Marketing

Articles Tagged marketing:

  • Event MarketingSpeaking at Conferences Worth It?

    I Took A Year Off From Speaking At Conferences, Here’s What Happened

    The last twelve months have been the busiest in our business history. We rebranded our Martech publication, moved our offices after 7 years, and honestly rebuilt our services from the ground up. I decided to skip conferences during the year to focus on the business. In fact, I didn’t even make a trip to Florida in the entire time, where I…

  • Social Media & Influencer MarketingHow to not fail at Snapchat

    How To Not Fail at Snapchat

    Snapchat is a multimedia messaging app that thrives on ephemeral content, augmented reality (AR), and a predominantly young user base. It offers a unique blend of disappearing messages, stories, and AR filters that encourage frequent interaction and creativity among users. Beyond personal communication, Snapchat has evolved into a dynamic platform for creators and brands to connect with audiences in innovative…

  • Marketing Infographics8 Pillars of Modern Marketing

    Modern Marketing: Eight Core Pillars

    Modern marketing has transformed dramatically in recent years, shaped by technological advances and changing consumer behaviors. Here are the essential pillars that define successful marketing strategies in today’s landscape: Customer-Centric Brand Experience: Today’s marketing focuses on creating meaningful customer experiences at every touchpoint. With 80% of companies competing primarily on customer experience, successful brands understand that each interaction must be…

  • Sales and Marketing TrainingFrom Personalization to High-Definition Emotional Intelligence

    From Personalization to High-Definition Emotional Intelligence

    People with high emotional intelligence (EI) are well-liked, show strong performance, and are generally more successful. They are emphatic and have good social skills: they show an awareness of the feelings of others and manifest this awareness in their words and actions. They can find common ground with a wide range of people and nurture relationships beyond friendliness and the ability to…

  • Social Media & Influencer MarketingCould a Snap Be The Next Step In Your Buyer’s Journey?

    Could a Snap Be The Next Step In Your Buyer’s Journey?

    In many ways, this all depends on who your customer is and what their journey is. Everyone knows about Snapchat at this point, right? Anyone still in the dark on this one? If so, here’s all you need to know… It’s one of the most popular social networks among 16 – 25 year olds, it’s worth a rumored $5 Billion,…

  • Sales and Marketing TrainingUsing Metaphors in Sales and Marketing

    Unlocking the Power of Metaphor in Business Communication

    In the noisy, fast-moving world of modern business, the ability to capture attention, build understanding, and drive action is more valuable than ever. Yet many marketers, salespeople, and leaders still struggle to connect with their audiences in ways that stick. One tool—often overlooked but immensely powerful—is the metaphor. A metaphor is more than a clever turn of phrase. It is…

  • Content Marketingyour content

    Here’s Why People Hate Your Content

    The web is undeniably a key resource of information for all audiences and it’s important to ensure it’s both effective and impactful in order for people and businesses to strive. The digital revolution is demanding. Websites need to be unique, relevant and fresh and content immediately needs to engage the reader. Content needs to be sharp, it needs to be…

  • Mobile Marketing, Messaging, and Appsrefresh app

    If You’re in Sales or Marketing, Get Refresh Now!

    It happens every week. I get an email from a vendor or prospect and we work together a date to talk. I check out their site and see whether or not it’s a fit. I might even connect with them on LinkedIn to learn a bit more about them. The date is set, the calendar invite is accepted and I…

Back to top button
Close

Adblock Detected

We rely on ads and sponsorships to keep Martech Zone free. Please consider disabling your ad blocker—or support us with an affordable, ad-free annual membership ($10 US):

Sign Up For An Annual Membership