Martech
Articles Tagged martech:
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How Assembly Animation Improves Ecommerce Customer Experience After the Purchase
Ask any ecommerce support team what drives their highest ticket volume in the weeks after delivery, and assembly issues tend to feature consistently. The product arrived. The customer is looking at the box. They open the instruction sheet, and the…
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The Leading “True” Marketing Automation Platforms for High-Scale Orchestration in 2026
In the modern MarTech stack, the term marketing automation has become a catch-all that often masks significant technical limitations. For the sophisticated organization, automation is not merely a scheduled email; it is a real-time orchestration engine. To qualify as a…
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How AI Is Closing the Email Productivity Gap for Marketing Teams
Marketers spend a disproportionate amount of time on email - and not just campaign email. Internal approvals, agency briefings, client updates, sales follow-ups, vendor coordination. The average knowledge worker sends and receives over 120 emails per day. Radicati Group For…
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The Human Paradox of Digital Transformation: 8 Ways To Stop Technology From Destroying Your Brand
I was on-site doing a digital marketing workshop for a global brand. The workshop was facilitated by me and co-developed in part with Butler University. When we arrived at the Martech Stack section of the platform to educate employees on…
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The Search for the Answer: Understanding Content Length In The Era of Contextual AI
For over a decade, I have fought the idea that human attention spans are shrinking. I have called bollox on the goldfish theory because I have seen the data: people will listen to 4-hour podcasts and binge-watch 10-hour docuseries. But as we…
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Organic Reach Is Shrinking. Attention Isn’t.
Marketing leaders don’t need another reminder that organic reach is declining. What’s changed more dramatically is where attention lives. Today: More than 200 billion Reels are viewed every day Over 16,000 TikToks are uploaded every minute Users spend roughly 2.5…
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Dub: Stop Guessing and Start Scaling Your Revenue with Attribution and Affiliate Growth
Modern marketing is often a black hole of vanity metrics. You create content, share links across social platforms, and launch affiliate programs, but the trail often goes cold the moment a user clicks. Without clear visibility into the customer journey,…
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From Clipboards to Cloud: Modernizing the Service Sales Pipeline for Scalable Growth
Executive Summary: For service-based organizations, the sales pipeline is often a manual, fragmented process that creates revenue leaks. Modernizing this pipeline through CRM (Customer Relationship Management) automation, digital proposal systems, and asynchronous lead capture is no longer an optional tech…
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More Traffic, Same Revenue? Your Martech System May Be the Problem
One of the most frustrating situations for a marketing leader is watching attention increase without seeing revenue follow. Traffic climbs. Campaigns launch. Ads generate clicks. The brand becomes more visible and the marketing team appears busy and productive. On paper,…
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Next Gen Best Practices to Level Up Your 2026 B2B Marketing Strategy with GenAI
Even though generative AI (GenAI) arrived on the scene within the last few years (ChatGPT just celebrated its third anniversary!), the technology has already significantly changed B2B marketing for this and future generations of leaders. Industry professionals are already grappling…
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The Infrastructure of Indifference: Why Your Martech Stack is Failing Your Customers
Today's Martech stacks are often treated like a trophy case. Executives walk through digital corridors lined with logos—the market leaders, the visionaries from the latest industry reports, and the legacy platforms that survived the last budget cut because that’s what…
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The State of Retail Marketing Budgets 2026: The Shift to Precision and Performance
As we move through the first quarter of 2026, the retail marketing landscape is defined by a paradoxical cautious expansion. While overall marketing budgets as a percentage of revenue have remained relatively flat, the internal allocation of those dollars has…
