Martech
Articles Tagged martech:
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E-commerce and Retail
Choosing the Right Retail Marketing Technology Software Partner: Key Considerations
In the current dynamic digital era, marketing technology has become an essential asset for businesses in different sectors, especially in the competitive and swiftly transforming retail industry. With the constantly changing consumer behavior and the intensifying levels of competition, it has become clear that having the right marketing software in place can truly make or break the success of a…
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Marketing Tools
Navigating the Shrinking Half-Lives of Technology in Martech
I’m truly blessed to work for a startup at the leading edge of artificial intelligence (AI) in retail. While other industries within the Martech landscape have barely moved in the last decade (eg. email rendering and deliverability), not a day is going by in the AI that there’s no advancement. It’s frightening and exciting simultaneously. I couldn’t imagine working at…
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Marketing Tools
6 Emerging Martech Tools to Streamline Your Digital Marketing Campaigns
Martech tools that streamline digital marketing campaigns are among the greatest gifts given to modern brands and marketers today. Not only can martech tools help businesses save time and money — but they also deliver powerful insights. With this rich data, brands can refine their marketing approaches, dig deeper into their customers’ core needs, and ultra-personalize their messaging. Stick around…
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Sales and Marketing Training
Tips for New Marketers From This Ol’ Veteran
The journey from a novice to a seasoned professional is both exhilarating and challenging. With the integration of digital technologies and the advent of artificial intelligence (AI) reshaping the landscape, marketers today must be adept not only at traditional strategies but also at leveraging the latest tools and platforms. If you’ve recently read about my move into the AI industry,…
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Email Marketing & Automation
GetResponse: Build, Communicate, and Convert Your Contacts Into Customers With More Than Email
Marketing professionals often find themselves entangled in the complexities of managing multiple marketing technology (martech) platforms. The time and effort spent transferring data between systems, coupled with the steep learning curve associated with mastering each new tool, can significantly detract from the core objectives of marketing strategies. Recognizing these challenges, modern martech platforms have begun to evolve, offering a broad…
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Sales and Marketing Training
How to Justify Hiring a Digital Marketing Agency (And Market Your Own)
This week, I came across a post from a digital marketing agency listing all the reasons why you should hire them. Predictably, the first reason cited was digital marketing expertise. That gave me pause—not because agencies don’t have expertise, but because I think it misses the point. Most of the companies we work with already have talented, experienced marketers on…
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Sales and Marketing Training
The Lean Canvas Model: A Tool for Strategic Business Clarity
Whether you’re a seasoned business owner, a leadership team navigating corporate waters, or an entrepreneur just starting, the journey from idea to successful execution is fraught with challenges. A common pitfall is the myopic focus on the product or service offering, with inadequate consideration of the market’s realities. That’s where the Lean Canvas Model steps in as a corrective lens…
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Content Marketing
How I Reached 1 Million Page Views (Without Spending More Money)
Martech Zone is a project of passion for me that’s been publishing articles on how to research, learn, and discover sales and marketing technology for over 18 years! A decade ago, we dominated search and honestly didn’t have a lot of competition. Now, we have thousands of sites across the web where both companies and publishers are working to assist…
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Sales and Marketing Training
How To Write Your Marketing Plan for 2024
In preparing for the new year, companies should consider coordinating and planning various marketing plans to reach their target audience and achieve their business goals effectively. Each type of marketing plan has its unique focus and strategies. Marketing Plan Research To prepare for writing a marketing plan, incorporating the Agile Marketing Journey is essential. This journey consists of five stages:…
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Artificial Intelligence
AI vs. AGI: And No… Artificial General Intelligence Is NOT Skynet!
The path from Artificial Intelligence (AI) to Artificial General Intelligence (AGI) is filled with scientific, technical, and philosophical challenges, and it’s difficult to predict a precise timeline for its realization… but there’s little doubt that we’re getting closer with each iteration of the platforms under development. Amidst the enthusiasm for the transformative potential of AGI, there is also a notable…
