Negative Reviews
Articles Tagged negative reviews:
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Artificial Intelligence
Global Loyalty Trends 2025: What’s Working, What’s Failing, and What’s Next
Antavo’s Global Customer Loyalty Report 2025 delivers a sweeping analysis of how loyalty is being redefined in the age of personalization, automation, and AI. Based on data from over 2,600 business professionals and 10,000 global consumers, the report captures the shifting priorities and strategic realignment of loyalty programs across industries. It is especially timely as brands face economic uncertainty, rising…
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E-commerce and Retail
The Impact of Product Reviews: Fueling Consumer E‑Commerce Success
Product reviews are no longer a nice-to-have in e-commerce—they’re a fundamental part of consumer decision-making. As traditional in-store experiences are replaced with digital ones, shoppers increasingly rely on peer validation to bridge the gap between what a product claims and how it performs. 98% of shoppers say reviews are an essential resource when making purchase decisions. PowerReviews This reliance isn’t…
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Social Media & Influencer Marketing
The Role of Social Proof in Legal Marketing
The legal industry is one of the most competitive in online marketing. With over one million lawyers practicing in the United States, standing out in such a saturated market can be challenging. Law firms typically have large budgets to spend on marketing due to generally high margins on their casework. However, no amount of money can replace the value of…
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Social Media & Influencer Marketing
Ultimate Guide to Social Media Branding for Small Businesses
A social media presence is crucial for small businesses to prosper in the digital world. Making profiles on multiple platforms is only one aspect of social media branding; building an engaging online persona that appeals to your target market is another. This comprehensive manual will show you the ins and outs of social media branding and offer insightful advice and…
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E-commerce and Retail
10 Rules On How To Respond To A Negative Review Online
Running a business can be incredibly challenging. Whether you’re assisting a business with its digital transformation, published a mobile app, are a retail outlet, chances are that you’re not going to meet the expectations of your clients someday. In a social world with public ratings and reviews, your chances of getting some negative online reviews are almost imminent. As public…
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Artificial Intelligence
The True Cost of Poor Customer Service—and How to Fix It
As a marketer, there’s nothing worse than seeing a highly qualified lead hit the sales team and get dropped… or have someone sign up only to be lost due to a customer service issue. I’m actively involved in this: My refrigerator appears to be malfunctioning, so I contacted the manufacturer. They had me press some buttons and couldn’t diagnose it…
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Content Marketing
TrueReview: Collect Reviews Easily And Grow Your Business’ Reputation and Visibility
This morning I was meeting with a client that has multiple locations for their business. While their organic visibility was horrible for their site, their placement in the Google Map pack section was fantastic. It’s a nuance that many businesses don’t fully understand. Regional search engine results pages have 3 main sections: Paid Search – denoted by small text that…
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Public Relations
A 4-Point Plan to Transform Your B2B Customers into Brand Evangelists
If you spent an evening in a city you’d never visited before and had two restaurant recommendations, one from the hotel concierge and one from a friend, you’d probably follow your friend’s advice. We generally find the opinions of people we know and like more credible than a stranger’s recommendation — it’s just human nature. That’s also why business-to-consumer (B2C) brands…
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Analytics & Testing
Information Generation: Reaching Millennials with a Data-Driven Approach
According to a recent survey by Zillow, millennials spend more time researching, shopping around for the best option and comparing prices before making a purchase. And while this new era of the ultra-informed consumer represents a major shift for brands and companies, it also provides a golden opportunity. While many marketers have shifted their marketing mix to focus on digital activities, it…
