Native Advertising In Content Marketing: 4 Tips And Tricks

Content marketing is omnipresent and it’s getting increasingly difficult to turn prospects into full-time customers these days. A typical business can hardly achieve anything with paid promotion mechanisms, but it can successfully raise awareness and drive revenue using native advertising. This is not a new concept in the online realm, but too many brands still fail to exploit it to the fullest extent. They are making a big mistake as native advertising proves to be one

Adverity: Connect, Manage, and Analyze Your Marketing Data

One project I’m continuing to work on for one of my clients is to build out marketing dashboards that provide some real data to make decisions on. If that sounds easy, it’s really not. It’s not easy. Every search, social, ecommerce, and analytics platform have their own means of tracking data – from engagement logic to returning or current users. Not only that, but most platforms don’t play well with pushing or pulling data to

Chartio: Cloud-Based Data Exploration, Charts and Interactive Dashboards

Few dashboard solutiosnhave the ability to connect to just about everything, but Chartio is doing a great job with a user interface that’s easy to jump into. Businesses can connect, explore, transform, and visualize from just about any data source. With so many disparate data sources and marketing campaigns, it’s difficult for marketers to get a full-view into the lifecycle of a customer, attribution and their overall impact on revenue. Chartio By connecting to all

The Customer Journey and Optimove Retention Automation

One of the fascinating, more advanced technologies I got to see at the IRCE was Optimove. Optimove is web-based software used by customer marketers and retention experts to grow their online businesses through their existing customers. The software combines the art of marketing with the science of data to help companies maximize customer engagement and lifetime value by automating ever-more personalized and effective retention marketing. The product’s unique combination of technologies include advanced customer modeling, predictive customer analytics, customer hyper-targeting,

25 Awesome Content Marketing Tools

We recently shared 25 Awesome Social Media Marketing Tools from the 2013 Social Media Strategies Summit. This is not a comprehensive list, just some tools that you can use to augment your brand’s content marketing strategy, including stand-out examples of five tools across five categories of content marketing: Curation – These tools help in the process of discovering and gathering a range of web content related to a particular topic, then displaying it in a

Outbrain: Drive Traffic with Content Recommendations

We’ve experimented with quite a few services for displaying related posts on our single post pages on Martech. Right now we’re testing Outbrain and I have to say I’m quite impressed. Here’s an explanation of the service: Outbrain has a concise analytics package that provides click-through data and popularity of each of the posts submitted through their system. We added our feed to make it simple – but we’re also sharing our more popular posts