Personalization

Articles Tagged personalization:

  • Content MarketingAprimo Digital Asset Management for Brands

    7 Ways the Right DAM Can Optimize Your Brand Performance

    When it comes to storing and organizing content, there are several solutions out there—think content management systems (CMS) or file hosting services (like Dropbox). Digital Asset Management (DAM) works in tandem with these types of solutions—but takes a different approach to content.  Options like Box, Dropbox, Google Drive, Sharepoint, etc.., essentially act as simple parking lots for final, end-state assets; they don’t support all…

  • Artificial IntelligenceSalesforce Einstein Artificial Intelligence

    Einstein: How Salesforce’s AI Solution Can Drive Marketing and Sales Performance

    Businesses constantly seek ways to improve efficiency, productivity, and customer engagement. With the rise of artificial intelligence (AI), new opportunities exist to automate tasks, predict outcomes, and personalize customer experiences. However, implementing AI solutions can be complex and expensive, requiring specialized expertise and significant resources. Salesforce Einstein Salesforce Einstein is an integrated set of AI technologies that makes Salesforce’s Customer…

  • Advertising TechnologyAudio Out-Of-Home Advertising and Cookieless Future

    Why Audio Out-Of-Home (AOOH) Can Help Lead The Transition Away From Third-Party Cookies

    We’ve known for a while that the third-party cookie jar won’t stay full for much longer. Those little codes living in our browsers have the power to carry a ton of personal information. They enable marketers to track people’s online behaviors and gain a better understanding of current and potential customers visiting brand websites. They also help marketers — and the…

  • Customer Data PlatformsDigital Communication Fatigue Infographic

    How Your Sales and Marketing Teams Can Stop Contributing To Digital Fatigue

    The last couple of years has been an incredible challenge for me. On the personal side, I was blessed with my first grandchild. On the business side, I joined forces with some colleagues that I highly respect and we’re building a digital transformation consultancy that’s really taking off. Of course, in the middle of that, there’s been a pandemic that…

  • Customer Data PlatformsMarTech Customer Vendor Marriage

    Why You and Your Customer Should Act Like a Married Couple in 2022

    Customer retention is good for business. Nurturing customers is an easier process than attracting new ones, and satisfied customers are far more likely to make repeat purchases. Maintaining strong customer relationships not only benefits your organization’s bottom line, but it also negates some of the effects felt from new regulations on data collection such as Google’s impending ban on third-party…

  • Marketing Infographicsdigital marketing technologies

    10 Modern Technologies That Are Transforming Digital Marketing

    The infographic below utilizes the term disruption but sometimes the word disruption has a negative connotation. I don’t believe digital marketing today is being disrupted by any modern technology, I believe it’s being transformed by it. Marketers who adapt and adopt newer technologies are able to personalize, engage, and connect with their prospects and customers in much more meaningful ways.…

  • Customer Data PlatformsBuyers Are Underwhelmed By B2B E-Commerce Personalization

    Why Buyers Are Underwhelmed by B2B E-Commerce Personalization (And How To Fix It)

    Customer experience has long been, and continues to be, a top priority for B2B businesses on their journey toward digital transformation. As part of this shift toward digital, B2B organizations face a complex challenge: the need to ensure both consistency and quality across the online and offline purchase experiences. Yet, despite organizations’ best efforts and sizable investments in digital and…

  • Analytics & TestingClarabridge: Actionable Insights from Every Customer Interaction

    Clarabridge: Actionable Insights from Every Customer Interaction

    As consumer expectations for customer service increase, companies must take action to ensure their customer experience remains commensurate. 90% of Americans consider customer service when deciding whether to do business with a company. American Express It can be difficult to deliver on this objective as the sheer volume of available feedback can be overwhelming, causing Customer Experience (CX) teams to…

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