Personalization

Articles Tagged personalization:

  • Analytics & Testing2014 digital trends infographic ektron

    How Are You Doing Compared to 400 Other Marketers?

    We’ve been having some incredible meetings with an enterprise company recently. They have all the challenges you can think of – a small team, enterprise structure, franchises, ecommerce… the works. Over time, they’ve evolved with their small team to a hodge-podge of technology that’s becoming more and more difficult to manage. Our job is to map out their strategy and…

  • Analytics & Testingsailthru personalization

    Sailthru: Optimize, Automate and Deliver

    We’re entering an interesting age when it comes to big data and personalization. Platforms like Sailthru can personalize the frequency and topic of the messaging you’re sending via mobile or email – and then personalize the content of the site that the user is landing on. I have been writing for a long time that the limitation of modern analytics…

  • Email Marketing & Automationmass marketing versus personalization

    Mass Marketing Versus Personalization

    If you’ve been a reader of my work, you know that I’m an opponent of the versus analogy in marketing. It’s often, as in the case of personalization, not a choice of what strategy to use, but when to use each strategy. There’s some irony in the fact that this infographic is mass marketing… but pushes for improved personalization. Both…

  • Content MarketingContent and Value Proposition

    How to Write Content Where Visitors Determine Your Value

    Regardless of price, value is always determined by the customer. And often, that value will rely upon how well the customer leverages your product or service. Many software or a service (SaaS) vendors utilize value-based selling to determine their prices. That is, rather than pricing out a flat monthly rate or a rate based on usage, they work with the…

  • Content Marketinghow we consume content online

    How We Consume Content From Brands

    In today’s fast-paced digital world, brands need to be more strategic than ever when it comes to engaging with their audiences. With a wide range of platforms and channels to choose from, understanding consumer preferences can make all the difference. In this article, we delve into the findings of this Zmags infographic designed by my firm that sheds light on…

  • Email Marketing & AutomationAmerican Airlines: Personalization in Email Acquisition

    American Airlines Shows How to Personalize Email Marketing Campaigns Effectively

    Personalization is no longer a nice-to-have in email marketing—it’s a necessity. When executed well, it engages your audience, builds loyalty, and drives conversions. Airlines, for example, have an incredible opportunity to leverage the data they collect to create highly personalized email campaigns. Unfortunately, many fall short. American Airlines Take a recent experience I had with American Airlines as an example.…

  • Marketing BooksThe Long Tail

    Marketing Observations From The Long Tail

    Wired editor Chris Anderson released a book that would redefine how marketers and sales professionals view product strategy in the digital age: The Long Tail: Why the Future of Business is Selling Less of More. Two years later, the ideas remain as relevant as ever—if not more so—as companies across industries grapple with the implications of a market no longer…

  • Sales and Marketing TrainingWho Pays You?

    Never Lose Sight of Who Pays You

    Sometimes, we forget that our customers ultimately pay us. Look, I feel bad for my friends and colleagues at GM. But I don’t feel sorry for them. They forgot design, they forgot the customer, they forgot R&D, they forgot they are a car company. Their demise was clearly a choice. Not a symptom of our economy, but a choice made…

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