Pii
Articles Tagged pii:
-
Protecting Customer Data from Identity Thieves: Marketing, SaaS, and Business Responsibilities
Identity theft is a type of fraud in which someone illegally obtains and uses another person's personal information, such as their name, Social Security number, credit card numbers, or other personally identifiable information ( PII ) without their consent or…
-
Google Analytics 4: Analyzing Your Social Media Referral Traffic and Campaigns
Social media has emerged as a potent force for driving word-of-mouth marketing and referral traffic to websites for some industries and strategies. Social media platforms aren't limited to sharing personal experiences and connecting with friends; they're also a legitimate source…
-
25+ Ways Your Brand Can Safeguard Your Social Media Followers’ Privacy
As the digital landscape has evolved, so has the realm of social media privacy. Each major platform has taken steps to adapt its practices and policies in response to user concerns, regulatory changes, and evolving technologies. Here, we delve into…
-
Gain Customer Trust With These Three Privacy-Centric Advertising Practices
A one-size-fits-all advertising approach no longer cuts it. Customers expect personalized advertising experiences that cater to them. And they also want to have a say in how they see and receive ads. But there’s a catch. Much of today’s advertising…
-
The Downfall of Data Management Platforms (DMPs)
We're in an era where privacy matters to customers more than ever, and cookies are on their way out. This shift is shaking things up for everyone in the advertising industry. 77% of industry folks and 75% of publishers say…
-
Experian: How Marketers Gain Precision, Scale, and Agility with a Data Partnership
Marketing performance depends on knowing your audience—and reaching them at the right time, through the right channel—marketers need more than just data. They need advantage. For brands and businesses that partner with Experian , that advantage comes in the form…
-
Great Data, Great Responsibility: How SMBs Can Improve Transparent Marketing Practices
Customer data is essential for small and midsize businesses ( SMBs ) to better understand customer needs and how they interact with the brand. In a highly competitive world, businesses can stand out by leveraging data to create more impactful,…
-
How Blockchain Will Fuel Transformation in The E-Commerce Industry
Like the e-commerce revolution that hit the shopping shores, be ready for another change in the form of blockchain technology. Whatever the challenges in the e-commerce industry, the blockchain promises to address many of them and make business easier for…