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- Social Media & Influencer MarketingDouglas KarrJun 14, 2018
How Social Media and Mobile Tech Are Transforming the Travel Experience
Social media and mobile technology have fundamentally changed how people plan, experience, and share their travels. For businesses in the travel and hospitality industry, understanding these shifts is crucial for connecting with modern travelers. Let’s explore key insights from recent data on how consumers use digital tools throughout their journey. The Pre-Trip Phase: Inspiration and Planning Social media has become…
- Marketing InfographicsDouglas KarrMar 7, 2018
How Businesses Should Be Interacting with Each Social Media Platform
My opinion of social media is often different with those in my industry. Theoretically, I love social media and the opportunity it offers businesses to reach customers and prospects on a personal level. The reality has been very different, though. I’ve watched businesses attempt to utilize social media the same way they do other marketing channels. In some situations, this…
- Social Media & Influencer MarketingDouglas KarrOct 4, 2017
Juicer: Aggregate All Your Social Media Feeds into a Beautiful Web Page or Wall
Companies also put out some incredible content via social media or other sites that would benefit their brand on their own site. However, developing a process where every Instagram photo or Facebook update requires to be published and updated on your corporate site just isn’t viable. A much better option is to publish a social feed on your site in…
- Content MarketingBrian BowmanAug 11, 2017
Insights: Ad Creative that Drives ROI on Facebook and Instagram
Running effective Facebook and Instagram advertising campaigns requires excellent marketing choices and ad creative. Choosing the right visuals, ad copy, and calls-to-action will offer you the best shot at achieving campaign performance goals. In the market, there’s a lot of hype out there about quick, easy success on Facebook – first off, don’t buy it. Facebook marketing works extremely well,…
- Marketing InfographicsDouglas KarrMar 23, 2017
Social Media Checklist: Strategies for Each Social Media Channel for Businesses
Some businesses just need a nice checklist to work from when executing their social media strategy… so here’s a great one developed by the whole brain group. It’s a great, balanced approach to publishing and participating in social media to help build your audience and community. Social media platforms are constantly innovating, so they have updated their checklist to reflect…
- Content MarketingPamela WebberJan 11, 2016
6 Questions to Ask Yourself Before Starting Your Website Design
Building a website can be daunting, but if you think of it as a chance to reevaluate your business and sharpen your image, you’ll learn a lot about your brand and might even have fun doing it. As you start, this list of questions should help get you on the right track. Table of Contents What do you want your…
- Content MarketingDouglas KarrNov 22, 2015
12 Ideas to Differentiate Your Content Marketing
I love the fact that our readers stick with us even though we don’t get too wildly creative. Curating and publishing a ton of infographics helps differentiate our publication from others out there – but we’ve not gone too far beyond that. Our podcast interviews series with marketing leaders is one effort. Most of the reason we stick to concise…
- Content MarketingDouglas KarrJul 24, 2015
Visual Content Drives Comprehension, Engagements and Conversions on Social Media
Have we yelled enough about visual content? I don’t think so. Utilizing a variety of types of visual content continues to be effective. I was explaining this process to a local retailer this week and they were really having a difficult time believing the impact that daily visual content shared online could help their business. While I was there, I…
- Email Marketing & AutomationDouglas KarrJul 21, 2015
Here’s Why You Should Integrate Email and Social Media Strategies
We got a bit feisty when someone shared a email versus social media infographic. The primary reason we disagreed with the versus discussion was that it shouldn’t be a question of choosing one or the other, it should be a matter of how to fully leverage each medium. Marketers should wonder how might email marketing and social media marketing work…
- Marketing InfographicsDouglas KarrDec 2, 2014
The Strategies that Perform Best Across Facebook, Twitter, Pinterest and LinkedIn
While the majority of marketers utilize a shotgun approach to their content production and social promotion, there are strategies that drive better results if you can apply the resources necessary to customize the experience. Pagemodo created the following infographic to serve as a social media cheat sheet with 5 Top Tips for content marketing on each of the 4 most…