Programmatic
Articles Tagged programmatic:
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Buying Into CTV Is a Start—But Consumption Demands More
For the first time, streaming TV viewership surpassed both cable and broadcast combined in May 2025, with Connected TV ( CTV ) accounting for 44.8% of total TV viewing in the U.S. Variety Whether this milestone is an anomaly remains to be…
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The New Rules of Leadership in Programmatic: How to Build Resilient Teams in a Fast-Changing Industry
The field of programmatic advertising is becoming more fierce, competitive, and highly driven by rapid technological advancements. The uncertainty and constant evolution of the industry require exceptional resilience, adaptability, and effective performance under the pressure of ongoing challenges. In this…
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Reconsidering The Open Web For Your Next Ad Campaign
The open web and walled gardens represent two distinct approaches to the digital advertising landscape. The open web encompasses the vast expanse of the internet that is freely accessible, including websites, blogs, forums, and apps outside the control of dominant…
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Seven Steps to Supercharge Your Holiday Marketing Campaign
The holidays are here, and with them comes a golden opportunity for brands to shine. Q4 is a pivotal time for businesses, as consumers are actively hunting for gifts and’ll either land on your products or someone else’s. 84% of…
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Beyond the Billboard: The Power of Programmatic DOOH in Modern Advertising
Digital-out-of-home advertising ( DOOH ) is dynamically reshaping the advertising landscape, offering marketers tools to achieve maximum engagement and campaign efficiency. Given this approach's growing importance, we will dive into DOOH advertising. Let’s embrace this technology and see what the…
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10 Modern Technologies That Are Transforming Digital Marketing
The infographic below utilizes the term disruption but sometimes the word disruption has a negative connotation. I don't believe digital marketing today is being disrupted by any modern technology, I believe it's being transformed by it. Marketers who adapt and…
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How Publishers Can Prepare A Tech Stack To Reach An Increasingly Fragmented Audience
2021 will make it or break it for publishers. The coming year will double the pressure on media owners, and only the savviest players will stay afloat. Digital advertising as we know it is coming to an end. We are…
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Contextual Targeting: The Answer to Brand-Safe Ad Environments?
Today’s increasing privacy concerns, coupled with the cookie’s demise, means marketers now need to deliver more personalised campaigns, in real-time and at scale. More importantly, they need to demonstrate empathy and present their messaging in brand-safe environments. This is where…
