ROI
Articles Tagged ROI:
- Sales and Marketing Training
Unlocking SaaS Growth Through Organizational Maturity
Customer experience (CX), internal collaboration, and agile decision-making are key factors that define market leaders. SaaS companies can no longer afford to operate in silos or underutilize their technology stack. The maturity model developed by the Chess Media Group, popularized in Jacob Morgan’s book, The Collaborative Organization, provides a robust framework for understanding how organizational capabilities evolve and, more importantly,…
- Social Media & Influencer Marketing
The 5 Challenges of Capturing the ROI of Social Media Marketing
Marketers have long known that social media plays a vital role in digital strategy, but proving its value in measurable business outcomes remains elusive. Despite increasing investments in social platforms, most businesses still struggle to tie their social media efforts to revenue, customer acquisition, or long-term growth. Understanding the roadblocks is essential to overcoming them. Table of ContentsInability to Connect…
- Advertising Technology
What is Pay-Per-Click (PPC) Advertising? History, Trends, Best Practices, Industry Averages, and Statistics
A question that I still get asked by mature business owners is whether or not they should do pay-per-click (PPC) marketing or not. It’s not a simple yes or no question. PPC offers an amazing opportunity to push ads in front of audiences on search, social, and websites that you may not ordinarily reach through organic methods. What is Pay…
- Social Media & Influencer Marketing
What’s the Probability Your Social Media Strategy Will Provide a Return on Investment?
This week, a client we’re consulting with was asking why the content they’ve been working so hard on doesn’t seem to be making a difference. This client hasn’t worked to develop their following on social media, instead of applying most of their efforts into outbound marketing. We provided them with a snapshot of the size of their audience in social…
- Email Marketing & Automation
Common Mistakes Businesses Make When Choosing A Marketing Automation Platform
A marketing automation platform (MAP) is any software that automates marketing activities. The platforms normally provide automation features across email, social media, lead gen, direct mail, digital advertising channels and their mediums. The tools provide a central marketing database for marketing information so communication can be targeted using segmentation and personalization. There is a great return on investment when marketing…
- Social Media & Influencer Marketing
How Is Social Media Marketing Different Than Traditional Marketing?
Businesses continually adapt their strategies to reach and engage their target audiences effectively. Two major approaches have emerged: traditional marketing and social media marketing. While both aim to promote products or services, they differ significantly in their methods, reach, and effectiveness. This article explores the key differences between these two marketing paradigms and their strengths and weaknesses. Traditional vs. Social…
- Advertising Technology
Publishers Are Letting AdTech Kill Their Advantages
The web is the most dynamic and inventive medium ever to exist. So, when it comes to digital advertising, creativity should be unbounded. A publisher should, in theory, be able to radically differentiate its media kit from other publishers to win direct sales and deliver unparalleled impact and performance to its partners. But they don’t — because they’ve been focused…
- Sales and Marketing Training
The New Marketing Mandate: Revenue, Or Else
Unemployment fell to 8.4 percent in August as America slowly recovered from the pandemic peak. However, employees, specifically sales and marketing professionals, are returning to a much different landscape—one that is unlike anything we’ve ever seen. When I joined Salesforce in 2009, we were just coming off the heels of the Great Recession. Our mentality as marketers was directly influenced by the…
- Advertising Technology
Why Businesses Utilize Facebook Advertising: A Comprehensive Guide
Facebook advertising has become a cornerstone strategy for businesses looking to expand their reach and enhance their sales and marketing efforts. Here’s an in-depth look at why companies are gravitating towards Facebook for advertising, the advantages, options, targeting, media types, and disadvantages, along with practical tips to maximize your investment in Facebook advertising. Advantages Vast Audience Reach: With over 2.8…
- Content Marketing
Rethinking B2B Marketing Outreach? Here’s How to Pick Winning Campaigns
As marketers adjust campaigns to respond to the economic fallout from COVID-19, it’s more important than ever to know how to pick winners. Revenue-focused metrics let you allocate spend effectively.
