ROI

Articles Tagged ROI:

  • Social Media & Influencer MarketingHow is Social Media Marketing Different than Traditional Marketing

    How Is Social Media Marketing Different Than Traditional Marketing?

    Businesses continually adapt their strategies to reach and engage their target audiences effectively. Two major approaches have emerged: traditional marketing and social media marketing. While both aim to promote products or services, they differ significantly in their methods, reach, and effectiveness. This article explores the key differences between these two marketing paradigms and their strengths and weaknesses. Traditional vs. Social…

  • Advertising Technologypublishers adtech revenue

    Publishers Are Letting AdTech Kill Their Advantages

    The web is the most dynamic and inventive medium ever to exist. So, when it comes to digital advertising, creativity should be unbounded. A publisher should, in theory, be able to radically differentiate its media kit from other publishers to win direct sales and deliver unparalleled impact and performance to its partners. But they don’t — because they’ve been focused…

  • Sales and Marketing TrainingThe New Marketing Era: Revenue or Else

    The New Marketing Mandate: Revenue, Or Else

    Unemployment fell to 8.4 percent in August as America slowly recovered from the pandemic peak.  However, employees, specifically sales and marketing professionals, are returning to a much different landscape—one that is unlike anything we’ve ever seen.  When I joined Salesforce in 2009, we were just coming off the heels of the Great Recession. Our mentality as marketers was directly influenced by the…

  • Advertising TechnologyFacebook Ads: A comprehensive advertising guide to meta

    Why Businesses Utilize Facebook Advertising: A Comprehensive Guide

    Facebook advertising has become a cornerstone strategy for businesses looking to expand their reach and enhance their sales and marketing efforts. Here’s an in-depth look at why companies are gravitating towards Facebook for advertising, the advantages, options, targeting, media types, and disadvantages, along with practical tips to maximize your investment in Facebook advertising. Advantages Vast Audience Reach: With over 2.8…

  • Content MarketingB2B Outreach Campaign Success

    Rethinking B2B Marketing Outreach? Here’s How to Pick Winning Campaigns

    As marketers adjust campaigns to respond to the economic fallout from COVID-19, it’s more important than ever to know how to pick winners. Revenue-focused metrics let you allocate spend effectively.

  • Social Media & Influencer MarketingFind Your Influence: Influence Marketing Platform

    Find Your Influence: Generate Global Conversations Led By Inspired Content Creators

    Connecting with the right influencers is crucial for brands to effectively reach their target audiences. Influencer marketing has evolved into a sophisticated strategy, requiring innovative tools and expert guidance to navigate its complexities and achieve optimal results. With the rise of social media platforms and the ever-growing number of influencers, it can be challenging to identify and partner with those…

  • Sales Enablement, Automation, and PerformanceWhat is Sales Enablement?

    What Is Sales Enablement? How Important Is It?

    Sales enablement has evolved into a critical initiative for any organization that wants to improve its sales performance and drive revenue growth. By investing in sales enablement, organizations can empower their sales teams to be more successful and achieve their goals. While sales enablement technology is proven to increase revenue by 66%, thought: 93% of companies have yet to implement a…

  • Sales Enablement, Automation, and PerformanceOutfield: Why Field Sales and Marketing Should Look Beyond the Traditional CRM

    Why Field Sales and Marketing Should Look Beyond the Traditional CRM

    As the world becomes increasingly impersonal with the emergence of technology – social media, video chatting, etc. An opportunity has presented itself in a very real way. A concept that once came naturally, intuitive, and existed pretty much as an afterthought has been relegated to an inconvenient, more expensive time-consuming adaptation. Physically getting in front of the people you want…

  • Analytics & TestingOWOX BI End-to-End Analytics

    How End-to-End Analytics Helps Businesses

    End-to-end analytics is not just beautiful reports and graphics. The ability to track each client’s path, from the first touchpoint to regular purchases, can help businesses reduce the cost of ineffective and overvalued advertising channels, increase ROI, and assess how their online presence affects offline sales. OWOX BI analysts have collected five case studies demonstrating that high-quality analytics helps businesses…

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