ROI
Articles Tagged ROI:
-
5 Ways Animated Explainer Videos Increase Inbound Marketing Effectiveness
When we say video has become an essential part of our daily lives, we’re not joking. We watch online videos daily on our computers, phones, and even Smart TVs. According to YouTube, the number of hours people spend watching videos is up 60% yearly! Text-only-based websites have become outdated, and we’re not the only ones saying it: Google is! Video…
-
The Return on Investment (ROI) of Marketing Automation Platforms
Next year, Marketing Automation turns 30! Yep, you read that right. And while it seems like this now ubiquitous technology is young enough to still have pimples, the reality is that the marketing automation platform (MAP) is now married, has a puppy, and is likely to start a family soon. In Demand Spring’s latest research report, we explored the state of…
-
The True Cost of Poor Customer Service—and How to Fix It
As a marketer, there’s nothing worse than seeing a highly qualified lead hit the sales team and get dropped… or have someone sign up only to be lost due to a customer service issue. I’m actively involved in this: My refrigerator appears to be malfunctioning, so I contacted the manufacturer. They had me press some buttons and couldn’t diagnose it…
-
Unlocking SaaS Growth Through Organizational Maturity
Customer experience (CX), internal collaboration, and agile decision-making are key factors that define market leaders. SaaS companies can no longer afford to operate in silos or underutilize their technology stack. The maturity model developed by the Chess Media Group, popularized in Jacob Morgan’s book, The Collaborative Organization, provides a robust framework for understanding how organizational capabilities evolve and, more importantly,…
-
The 5 Challenges of Capturing the ROI of Social Media Marketing
Marketers have long known that social media plays a vital role in digital strategy, but proving its value in measurable business outcomes remains elusive. Despite increasing investments in social platforms, most businesses still struggle to tie their social media efforts to revenue, customer acquisition, or long-term growth. Understanding the roadblocks is essential to overcoming them. Table of ContentsInability to Connect…
-
What is Pay-Per-Click (PPC) Advertising? History, Trends, Best Practices, Industry Averages, and Statistics
A question that I still get asked by mature business owners is whether or not they should do pay-per-click (PPC) marketing or not. It’s not a simple yes or no question. PPC offers an amazing opportunity to push ads in front of audiences on search, social, and websites that you may not ordinarily reach through organic methods. What is Pay…
-
What’s the Probability Your Social Media Strategy Will Provide a Return on Investment?
This week, a client we’re consulting with was asking why the content they’ve been working so hard on doesn’t seem to be making a difference. This client hasn’t worked to develop their following on social media, instead of applying most of their efforts into outbound marketing. We provided them with a snapshot of the size of their audience in social…
-
Common Mistakes Businesses Make When Choosing A Marketing Automation Platform
A marketing automation platform (MAP) is any software that automates marketing activities. The platforms normally provide automation features across email, social media, lead gen, direct mail, digital advertising channels and their mediums. The tools provide a central marketing database for marketing information so communication can be targeted using segmentation and personalization. There is a great return on investment when marketing…
-
How Is Social Media Marketing Different Than Traditional Marketing?
Businesses continually adapt their strategies to reach and engage their target audiences effectively. Two major approaches have emerged: traditional marketing and social media marketing. While both aim to promote products or services, they differ significantly in their methods, reach, and effectiveness. This article explores the key differences between these two marketing paradigms and their strengths and weaknesses. Traditional vs. Social…
-
Publishers Are Letting AdTech Kill Their Advantages
The web is the most dynamic and inventive medium ever to exist. So, when it comes to digital advertising, creativity should be unbounded. A publisher should, in theory, be able to radically differentiate its media kit from other publishers to win direct sales and deliver unparalleled impact and performance to its partners. But they don’t — because they’ve been focused…
