ROI

Total articles: 273 | Page 28 of 28

Articles Tagged ROI:

  • Top 20 Marketing Automation
    Douglas KarrDec 9, 2011

    Top 20 Marketing Automation Solutions

    Marketing automation is becoming a conversation we’re having with clients more and more each week. Today we discussed HubSpot (used by a customer), Act-On (which we implemented for two of our customers) and Optify with a client and I was just talking to the team last week about their success. It’s important to note that there’s really not one marketing…

  • Long-tail keywords and SEO ROI
    Douglas KarrSep 7, 2011

    Long-Tail Keywords: Don’t Just Focus on the Tip of the SEO Iceberg

    One of the SEO companies used to have a photo of an iceberg on their homepage. I love the analogy of an iceberg regarding search engine optimization. A recent conversation with a client regarding their ROI on SEO held some concerns that they only got a handful of unique visitors in the last year for the keyword phrase we were…

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