Search Engine Optimization
Articles Tagged search engine optimization:
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Paid and Organic Search Marketing
What, Exactly, Is Good SEO?
Last week, I had the opportunity to meet Anthony Duignan-Cabrera, a seasoned journalist, digital marketer, and content strategist who helped drive explosive growth at Patch. When I was introduced to him as an SEO consultant, I couldn’t help but cringe a little. Even though this particular engagement focuses on search strategy, that label carries some baggage. It often implies that…
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Content Marketing
What is Organic SEO?
If you want to understand search engine optimization, you really have to stop listening to those in the industry looking to profit from it and simply boil it down to Google’s advice. Here’s a great paragraph from their Search Engine Optimization Starter Guide: Even though this guide’s title contains the words “search engine”, we’d like to say that you should…
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Paid and Organic Search Marketing
How to do Effective Local SEO on a Budget
Over time, SEO has become more challenging and more rigorous, but should that necessarily mean more expensive? Not all companies that need SEO services are Internet-based or IT-related. The majority are small, local businesses that serve a specific geographic area. These folks need local SEO rather than traditional, national SEO. Local businesses and individuals — dentists, plumbers, apparel stores, electronic…
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Content Marketing
The Dangers of SEO and How to Implement a Flawless Strategy
Yesterday we had a great regional conference organized by Revenue North. The topics ranged across business, technology and marketing and I opened the day with a discussion of the dangers of SEO. So much has changed in the search engine optimization industry. One of my attendees even joked with me that I had conflicting advice just a couple years ago.…