Self-service
Articles Tagged self-service:
- Artificial Intelligence
CustomGPT: Replace Your Static Knowledge Base with Conversational AI in Minutes
Creating and maintaining a knowledge base (KB) has always been more challenging than it should be. Traditional KBs required specialized software, cross-departmental coordination, and ongoing maintenance, often resulting in outdated documentation, poor search experiences, and missed opportunities for engagement. For many businesses, the KB became a burden rather than a strategic asset. The new approach is turning the knowledge base…
- Advertising Technology
How to Avoid MarTech Bloat and Stop Bottlenecking Workflows that Drive Key Business Outcomes
Marketers are only using 33% of their MarTech stack’s full capabilities. Gartner When you consider the cost of various marketing technology solutions, from marketing automation and email marketing platforms to analytics and data solutions, utilizing only a third of any technology investment is a massive drain on an organization’s marketing and IT budget. But it’s not just a budgetary issue.…
- Sales Enablement, Automation, and Performance
Online Marketing: How Easy Is It To Do Business With You Online?
When’s the last time you tested your website to ensure every means of contact or conversion worked seamlessly? This week, I was trying to make contact with a company I wanted to do business with. Their site had only one option, a form on their contact page. Unbeknownst to them, though, the form tool they used was just an empty…
- Artificial Intelligence
What Is A Chatbot? The Evolution from Simple Scripts to Sophisticated AI
A chatbot is a computer program designed to simulate conversation with human users, particularly over digital channels. While today’s chatbots leverage advanced artificial intelligence (AI) and natural language processing (NLP), their journey from simple pattern-matching systems to sophisticated conversational agents spans over five decades of technological evolution. Table of ContentsThe History of ChatbotsThe Dawn of Chatbots: Setting the Foundation (1960s-1980s)The…
- Sales Enablement, Automation, and Performance
Trafft: Display Your Services, Schedule, and Availability For Customers To Book Appointments
The importance of self-service for appointment scheduling cannot be overstated. Customers increasingly prefer booking appointments at their convenience, a trend that has led businesses to seek solutions that can offer such flexibility around the clock. However, building a solution to meet these needs comes with its own complexities. It requires integrating a seamless user experience, robust back-end support, messaging, and…
- Sales and Marketing Training
Why Multichannel Strategies Are No Longer A Choice… And The Steps To Implement and Execute Them
Multichannel marketing refers to the practice of utilizing multiple marketing channels and touchpoints to reach and engage with your target audience. It involves integrating and coordinating various offline and online channels, such as print media, television, radio, websites, social media, email marketing, mobile apps, and more. Multichannel marketing aims to create a cohesive and consistent customer experience across these different…
- Social Media & Influencer Marketing
GrowSurf: Effortlessly Launch A Fully Automated Referral Marketing Program
No matter how much sales, marketing, and advertising we do, our primary lead generation source continues to be our own customers. Sometimes it’s a peer that’s moved on to a new company and brings us along, other times it’s a client that introduces us to another business that has similar needs. Either way, these continue to be our highest closing…
- Artificial Intelligence
How To Better Understand Your B2B Customers With Machine Learning
B2C firms are considered the front-runners in customer analytics initiatives. Various channels like e-commerce, social media, and mobile commerce have enabled such businesses to sculpt marketing and offer excellent customer service. Extensive data and advanced analytics via machine learning procedures have enabled strategists better to recognize consumer behavior and their activities through online systems. Machine learning also offers an emerging…
- Content Marketing
Self-Service and Search Engines
One means of improving customer retention and overall customer satisfaction is to produce content that helps customers help themselves. Not only are there improvements to customer satisfaction, there’s a direct cost-savings associated with customers not tying up your customer services lines. Publishing your knowledge base, frequently-asked questions, snippets and examples where search engines can find them makes this possible –…
- Content Marketing
Improvements in Intelligent Self-Service
If you’re like me, you despise dealing with customer service. It’s not that I don’t like the people – they do their best. But more often than not, I know more about the problem I’m running into than they do. I hate sitting on the phone on hold for 5 minutes, followed by a discussion for 15 minutes, followed by…
