SKAdNetwork
Articles Tagged SKAdNetwork:
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Navigating the Minefield of Mobile Ad Fraud: Strategies, Insights, and State of the Industry
Mobile ad fraud is a significant challenge within the advertising industry, undermining the effectiveness and efficiency of mobile campaigns. Understanding the various forms of fraud and implementing strategies to combat them is crucial for advertisers looking to safeguard their investments.…
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Google’s Antitrust Suit is a Harbinger of Rough Waters for Apple’s IDFA Changes
While a long time coming, DOJ’s antitrust lawsuit against Google has arrived at an important time for the ad tech industry, as marketers are bracing for Apple’s crippling Identifier for Advertisers ( IDFA ) changes. And with Apple also being…
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SkAdNetwork? Privacy Sandbox? I stand with MD5s
Apple's June 2020 announcement that the IDFA would be an opt-in feature for consumers by September's iOS 14 release felt like the rug was pulled from under the 80 billion ad industry, sending marketers into a frenzy to find the next best…
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Apple iOS 14: Data Privacy and the IDFA Armageddon
At WWDC this year, Apple announced the depreciation of the iOS Users’ Identifier for Advertisers ( IDFA ) with the release of iOS 14. Without a doubt, this is the biggest change in the mobile app advertising ecosystem in the…
