Social Media Marketing

Articles Tagged Social Media Marketing:

  • Email Marketing & Automationemail versus social media

    Email Versus Social Media

    This well-detailed infographic from HostPapa provides more insight into how each medium – email or social media – should be utilized rather than whether one is a substitute for the other. They’re simply not. You should not be doing one or the other – you should be focused on doing both effectively. 75% of all adults express email is their…

  • Marketing InfographicsScreen Shot 2013 12 16 at 10.33.49 AM

    The Rise of Social and Mobile Native Ads

    With the increasing popularity of smartphones, more people are using their mobile devices to check their social accounts than their desktops. Smart marketers are taking advantage of this shift by increasing their spend to mobile marketing, and integrating their ads seamlessly into the social feeds of their target audiences with native advertising. In the U.S. last year, more than $4.6…

  • Marketing & Sales Videossocial vs search

    Video: Social versus Search Smackdown

    I think MDG Advertising was trying to make some of us throw a gasket when we read the title of this infographic video they put together, Social vs Search Smackdown: A Battle of Internet Marketing Titans. But, alas, they come to their senses by the end of the video. When we started our agency, the industry was littered with specialty…

  • Analytics & Testingsocial media marketing infographic

    People over Posts, Humans over Handles

    HubSpot has introduced Social Inbox, a new application that integrates social media monitoring and publishing with HubSpot’s contact database, enabling marketers to create segmented views of the social activity of their leads, customers, and biggest evangelists. The new integration reduces the noise associated with social media listening, alerts companies to key individuals in need of responses, and provides context for…

  • Paid and Organic Search Marketingcontent strategy

    How to Integrate Your Content Strategy & Social Media Campaigns

    The Age of Content Strategy It’s the age of “content strategy” and “content marketing.” Wherever you turn, more and more often, that’s something you’ll hear. In truth, content has been a core part of online marketing ever since the earliest days of search engine optimization. With recent Google algorithm updates, however, such as Panda and Penguin, a solid content strategy…

  • Content MarketingScreen Shot 2013 03 08 at 2.39.20 PM

    How Not To Freak Out About Content Marketing

    So your business has a blog and a presence on all the major social platforms, and maybe a few industry-specific ones too — great! Now what? How do you fill these channels, and more importantly, in this 24/7 news cycle, how do you get your content to cut through the noise and stand out? It’s a tall order. Everyone has…

  • Social Media & Influencer Marketingnot listening

    Stop Talking And Listen

    Social media is social. We have all heard that a million times. The reason we have all heard this a million times is because it is the only single constant rule that can be proven about social media by anyone. The biggest problem I see on a regular basis is that people are talking at their followers rather than talking…

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