Social Media Marketing
Articles Tagged Social Media Marketing:
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How to Generate Value from Digital Marketing
Just this week I was interviewed about the optimization work we do and one of the problems we find central to many of our prospect and clients' marketing efforts is that they want they don't build the sites for their…
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B2B Marketing Guide to Drive Sales Results
This infographic from Introhive does a nice job in breaking down tactics to channels for business-to-business ( B2B ) marketing efforts that drive sales results. I'm not convinced that the advice here should be literally accepted by every B2B organization,…
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Email Versus Social Media
This well-detailed infographic from HostPapa provides more insight into how each medium - email or social media - should be utilized rather than whether one is a substitute for the other. They're simply not. You should not be doing one…
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The Rise of Social and Mobile Native Ads
With the increasing popularity of smartphones, more people are using their mobile devices to check their social accounts than their desktops. Smart marketers are taking advantage of this shift by increasing their spend to mobile marketing, and integrating their ads…
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Increase Email CTRs with Social Sharing
GetResponse has put together an infographic on the overall impact of social sharing on email click-through rates... and the results are quite striking. The number of users who include social sharing buttons in their emails increased from 18.3% to 29.4%…
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Social Marketing Requires Thinking Mobile
Marketers often think of social media as just another medium to promote or advertise their products and services. What they don't often recognize is the ability to harness social media as an interactive channel that provides feedback and can echo…
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How to Grow Your Business Using Content Marketing
This is a fantastic analogy that Dendrite Park has provided that I couldn't agree with more. They present a multi-faceted approach to your content marketing strategy that requires a great base and grows from there! This is a wisdom tree…
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Video: Social versus Search Smackdown
I think MDG Advertising was trying to make some of us throw a gasket when we read the title of this infographic video they put together, Social vs Search Smackdown: A Battle of Internet Marketing Titans . But, alas, they…
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People over Posts, Humans over Handles
HubSpot has introduced Social Inbox , a new application that integrates social media monitoring and publishing with HubSpot’s contact database, enabling marketers to create segmented views of the social activity of their leads, customers, and biggest evangelists. The new integration…
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How to Integrate Your Content Strategy & Social Media Campaigns
The Age of Content Strategy It’s the age of “ content strategy ” and “content marketing.” Wherever you turn, more and more often, that’s something you’ll hear. In truth, content has been a core part of online marketing ever since…
