Social Media Marketing
Articles Tagged Social Media Marketing:
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Marketing Infographics
The Rise of Social and Mobile Native Ads
With the increasing popularity of smartphones, more people are using their mobile devices to check their social accounts than their desktops. Smart marketers are taking advantage of this shift by increasing their spend to mobile marketing, and integrating their ads seamlessly into the social feeds of their target audiences with native advertising. In the U.S. last year, more than $4.6…
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Email Marketing & Automation
Increase Email CTRs with Social Sharing
GetResponse has put together an infographic on the overall impact of social sharing on email click-through rates… and the results are quite striking. The number of users who include social sharing buttons in their emails increased from 18.3% to 29.4%. Compared to last year’s results, that’s an increase of 61%. What’s even more striking is the exceptionally high performance results…
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Marketing Infographics
Social Marketing Requires Thinking Mobile
Marketers often think of social media as just another medium to promote or advertise their products and services. What they don’t often recognize is the ability to harness social media as an interactive channel that provides feedback and can echo your marketing efforts. Smart marketers are already taking advantage of organic content and paid advertising strategies to reach mobile users.…
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Content Marketing
How to Grow Your Business Using Content Marketing
This is a fantastic analogy that Dendrite Park has provided that I couldn’t agree with more. They present a multi-faceted approach to your content marketing strategy that requires a great base and grows from there! This is a wisdom tree of content marketing for your business. The solid roots (IT infrastructure, SEO and analytics) are necessary to sustain the trunk…
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Marketing & Sales Videos
Video: Social versus Search Smackdown
I think MDG Advertising was trying to make some of us throw a gasket when we read the title of this infographic video they put together, Social vs Search Smackdown: A Battle of Internet Marketing Titans. But, alas, they come to their senses by the end of the video. When we started our agency, the industry was littered with specialty…
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Analytics & Testing
People over Posts, Humans over Handles
HubSpot has introduced Social Inbox, a new application that integrates social media monitoring and publishing with HubSpot’s contact database, enabling marketers to create segmented views of the social activity of their leads, customers, and biggest evangelists. The new integration reduces the noise associated with social media listening, alerts companies to key individuals in need of responses, and provides context for…
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Paid and Organic Search Marketing
How to Integrate Your Content Strategy & Social Media Campaigns
The Age of Content Strategy It’s the age of “content strategy” and “content marketing.” Wherever you turn, more and more often, that’s something you’ll hear. In truth, content has been a core part of online marketing ever since the earliest days of search engine optimization. With recent Google algorithm updates, however, such as Panda and Penguin, a solid content strategy…
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Content Marketing
How Not To Freak Out About Content Marketing
So your business has a blog and a presence on all the major social platforms, and maybe a few industry-specific ones too — great! Now what? How do you fill these channels, and more importantly, in this 24/7 news cycle, how do you get your content to cut through the noise and stand out? It’s a tall order. Everyone has…
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Social Media & Influencer Marketing
Stop Talking And Listen
Social media is social. We have all heard that a million times. The reason we have all heard this a million times is because it is the only single constant rule that can be proven about social media by anyone. The biggest problem I see on a regular basis is that people are talking at their followers rather than talking…
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E-commerce and Retail
Social Commerce Best Practices
This holiday season some doubt was spread as to the impact of social media on e-commerce sales. Since the holiday season is dominated by discounting, I tend to disagree that social’s impact is diminished. 8thBridge has developed this infographic that reviews e-commerce platforms and how social impacts the purchasing process. 8thBridge are makers of the Graphite, a social commerce platform…
