Articles Tagged Twitter:
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5 Ways That Social Listening Builds The Brand Awareness You Really Want
Businesses should now be more aware than ever that simply monitoring social media while trying to improve a brand’s recognition is not enough anymore. You also have to keep an ear to the ground for what your customers really want…
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Clarabridge: Actionable Insights from Every Customer Interaction
As consumer expectations for customer service increase, companies must take action to ensure their customer experience remains commensurate. 90% of Americans consider customer service when deciding whether to do business with a company. American Express It can be difficult to…
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10 Things Your Agency Missed That Continue to Hurt Your Business
Yesterday, I had the pleasure of doing a workshop with the regional National Speakers Association , led by Karl Ahlrichs . For public speakers, it's critical to have an excellent web presence, and most attendees were surprised to find huge…
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Onollo: Social Media Management for Ecommerce
My company has been assisting a few clients with implementing and expanding their Shopify marketing efforts over the last few years. Because Shopify has such a huge marketshare in the e-commerce industry, you'll find that there are a ton of…
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How to Use Hashtags to Increase Your Campaign Reach
39% of businesses do not track their social campaigns and it’s leading to missed opportunities. I’ll show you how to effectively track hashtags during events, and methods you can use to build a wide-reaching campaign. I will focus on two…
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The 5 Challenges of Capturing the ROI of Social Media Marketing
Marketers have long known that social media plays a vital role in digital strategy, but proving its value in measurable business outcomes remains elusive. Despite increasing investments in social platforms, most businesses still struggle to tie their social media efforts…
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Marketing Trends: The Rise of the Ambassador and Creator Era
2020 fundamentally changed the role social media plays in consumers’ lives. It became a lifeline to friends, family and colleagues, a forum for political activism and a hub for spontaneous and planned virtual events and get-togethers. Those changes laid the…
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Social Web Suite: A Social Media Management Platform Built for WordPress Publishers
If your company is publishing and not utilizing social media effectively to promote the content, you're truly missing out on quite a bit of traffic. And... for better results, each post could really use some optimization based on the platform…
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Agorapulse: Your Simple, Unified Inbox For Social Media Management
Over a decade ago, at Social Media Marketing World, I met with the incredibly kind and brilliant Emeric Ernoult - founder and CEO of Agorapulse . The Social Media management tools market is crowded. Granted. But Agorapulse treats social media…
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The B2B Social Media Mirage: Why It’s Not Always the Growth Engine It’s Sold To Be
Everything I’m about to say is anecdotal. However, the pattern is becoming increasingly difficult to ignore. I haven’t conducted a multi-year research study. I haven’t parsed datasets or reviewed industry-wide analytics dashboards. What I have done is listen to a…
