Articles Tagged Twitter:
- Email Marketing & Automation
Email Versus Social Media
This well-detailed infographic from HostPapa provides more insight into how each medium – email or social media – should be utilized rather than whether one is a substitute for the other. They’re simply not. You should not be doing one or the other – you should be focused on doing both effectively. 75% of all adults express email is their…
- Social Media & Influencer Marketing
Has Social Media Reached Its Innovative Capacity?
Social media’s growth in the last few years was unlike anything we’ve ever seen. Along for the ride, of course, was social media marketing. As we look to 2014, I can’t help but wonder if – as fast as social media rose – it’s now reached its innovative capacity. I’m not saying social media is any less popular nor is…
- Social Media & Influencer Marketing
Businesses are Risking Authority by Buying It
Recently, I was in a discussion in a social media leadership group on Facebook and I was astonished when one of the members defended buying followers. A couple of years ago I wrote a post that Numbers Matter. In that post, I didn’t object to buying followers, likes, clicks, etc… in fact, I felt it was an investment that was…
- Marketing Infographics
A Field Guide to Navigating Social Media
This infographic from Lemonly and 9clouds providing insight into how to navigate social media is quite unique. The goal was to paint a clear picture to answer three questions that 9clouds always received – What networks should I be using? Why should I use Pinterest or Google Plus or [insert network]? What network is best for my business? The social…
- Social Media & Influencer Marketing
Twitter: Autofollow based on Location
Being both public and a communication medium, businesses can take advantage of Twitter to grow their local retail traffic – easier than many think. Twitter users are both active and vocal about where they are and what they’re doing. By following active Twitter users regionally, companies who rely on local business can increase their direct traffic as well as amplify…
- Marketing Infographics
How Are We (vs You) Using Social Media?
I’m not sure when Heat designed this inforgraphic, but it’s so good that I had to share it. The reason why it’s good is because it’s an honest look and comparison of how marketing professionals utilize social media versus the average, non-marketing person. I don’t believe enough leaders in this industry paint an honest picture of social media usage. Many…
- Content Marketing
How to Grow Your Business Using Content Marketing
This is a fantastic analogy that Dendrite Park has provided that I couldn’t agree with more. They present a multi-faceted approach to your content marketing strategy that requires a great base and grows from there! This is a wisdom tree of content marketing for your business. The solid roots (IT infrastructure, SEO and analytics) are necessary to sustain the trunk…
- Email Marketing & Automation
Movable Ink: Real-Time, Personalized and Tested Email Marketing
The majority of email platforms are static… once the email leaves the provider there is no way to change the content. That’s unfortunate, though, since actionable events can happen in that gap. Perhaps you’re an e-commerce company and you’re now out of stock of the sale item. Do you want folks to open and click through only to find the…
- Marketing Infographics
Using Social Media for Lead Generation
This infographic has some great stats but I don’t think it’s a deep evaluation of the total impact of social media. One example is the impact of social media on search engine results. If you have great content that’s shared a ton socially, the chances of more folks citing your content within their relevant content increases and; as a result,…
- E-commerce and Retail
Social Commerce Breakdown
I’m not sure why there are naysayers on social commerce… I believe folks (B2B or B2C) will make a purchase anywhere online. As long as the person wants or needs the product – and they trust the vendor – they’ll click the purchase button. I even used to say that folks didn’t go into Facebook wanting to make a purchase,…
