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Articles Tagged url:
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URL Shorteners: How They Work And Why Marketers Should Use Them
URL shorteners are web services that transform long Uniform Resource Locators ( URLs ) into shorter, more manageable versions. They generate a unique, shortened URL that redirects the user to the original, longer URL when clicked or entered into a…
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Rank Math: How To Use Custom Fields In Your WordPress Page Titles
As I've been building out our acronyms on Martech Zone, the inevitable happened when I had a single acronym with multiple definitions. Specifically, PaaS: Platform as a Service Payment as a Service At issue here...
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4 Lessons We Learned From Developing a Sports Betting SEO Strategy
Search engine optimization ( SEO ) is absolutely essential to the success of online-driven businesses in every industry, and that includes the world of sports betting. We've learned a lot about SEO through the process of building our affiliate platform…
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What Are Nofollow, Dofollow, UGC, Or Sponsored Links? Why Do Backlinks Matter for Search Rankings?
Every day my inbox is inundated with spamming SEO companies begging to place links in my content. It's an endless stream of requests, and it irritates me. Here's how the email usually goes... Dear Martech Zone, I noticed that you…
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Seobility: Analyze Your Web Page’s Search Engine Optimization With This Simple SEO Checker
As someone who works to assist our clients with their search engine optimization ( SEO ) as well as runs a marketing technology publication, you can only imagine how many organic search engine platforms that I've experimented with and purchased…
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How to Optimize a Landing Page for SEO
A landing page is a destination page on your website where you want to convert visitors. While other pages may provide information and detail about products and services, a landing page should be designed as a destination. It's the last…
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How to Speed Up Your WordPress Site
To a great extent, we've written about the impact of speed on your users' behavior. And, of course, if there's an impact on user behavior, there's an impact on search engine optimization. Most people don't realize the number of factors…
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Custom CMS Development: 4 Content Management Trends To Consider
As an enterprise grows, the volume of produced content also grows, requiring new technology tools to help handle the increasing business complexity. However, Only 25% of enterprises have the right technology for managing content across their organizations. Content Marketing Institute,…
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WordPress: Find and Replace All Permalinks In Your Database using Regular Expressions (Example: /YYYY/MM/DD)
With any site that spans over a decade, it's not uncommon that there are many changes made to the permalink structure. In the early days of WordPress , it wasn't uncommon for the permalink structure for a blog post to…
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TinEye: How To Do A Reverse Image Search
As more and more blogs and websites are published daily, a common concern is the theft of images that you have purchased or created for your personal or professional use. TinEye, a reverse image search engine, allows users to search…