WordPress
WordPress is a popular content management system (CMS) that enables users to create, manage, and publish digital content without needing to code. Initially launched in 2003 as a blogging platform, WordPress has evolved into a versatile CMS that powers many websites, from small personal blogs to large corporate sites. Its core features include:
- User-friendly Interface: WordPress is designed with a focus on usability, making it accessible for users with any level of technical skill. The dashboard allows for easy navigation, content creation, and site management.
- Themes and Customization: Users can change the look and feel of their website using themes. Thousands of free and premium themes are available, many of which are customizable to meet specific design requirements.
- Plugins: WordPress extends its functionality with plugins, allowing users to add features such as contact forms, SEO tools, social media integration, etc. The plugin repository offers over 58,000 free plugins, with thousands more premium options.
- Responsive Themes: WordPress themes are generally responsive, meaning they automatically adjust to look good on any device, from desktops to smartphones.
- Multilingual Support: WordPress supports multilingual sites either natively or through plugins, enabling the creation of websites in multiple languages.
- Media Management: Users can easily upload and manage media files (images, videos, etc.) using the drag-and-drop media uploader. WordPress also offers basic image editing features.
- Content Management: It provides tools for creating and managing content, including posts, pages, and custom post types, along with categories and tags for organizing content.
- User and Role Management: WordPress includes a built-in system for managing users, allowing site owners to assign roles and permissions to control access to different parts of the site.
- Security and Updates: Regular updates are released to enhance security and introduce new features. WordPress also supports SSL certificates for encrypted connections and various security plugins to protect against common threats.
WordPress’s flexibility, scalability, and extensive community support have made it a go-to choice for creating and managing websites. WordPress offers comprehensive tools to build and maintain a professional online presence, whether for a small personal project or a large enterprise solution.
Articles Tagged WordPress:
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You Don’t Know what Marketing is
Have you given much thought to the word Marketing? As with many words, the definition has been distorted and redefined over time. Wikipedia provides the following definition: Marketing is an ongoing process of planning and executing the marketing mix (Product, Price, Place, Promotion often referred to as the 4 Ps) for products, services or ideas to create exchange between individuals…
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Content Marketing
Great Marketing? Look Beyond Marketing
A huge part of marketing is having infinite content to support your people, product, or service. In the business world, things change daily – we get new business, develop new products, offer new services, and get new customers. Each event provides excellent fodder for new content! The only way to run out of great content on a corporate website is…
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Content Marketing
WordPress: How To Check If The User is Logged, Determine Their Role, And Modify Content
We have a lot of authors on Martech Zone but not all of them are familiar with WordPress and how to log in and publish on the site. WordPress can identify whether or not you’re logged into the platform using a user_level function that returns whether or not you’re logged in as well as what your role is. Check User…
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Content Marketing
SPAM of the Day
Even with all the SPAM filters in the world, I still get SPAM. I hate SPAM, but I have to admit one of my guilty pleasures as I scan through the SPAM, I tend to read some. I quickly scan them to try to identify things that were caught by the filter that were valid comments. Every once in a…
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Content Marketing
WordPress: How to Build And Publish A Tag Cloud
It may seem a bit outdated, but I still appreciate the usefulness of tag clouds. Internally, tag clouds visually display what the focus of my content has been and allow me to identify whether I’m writing too much content about some terms and, perhaps, not enough about terms that I should be writing about. What is a Tag Cloud? A…
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WordPress: Build a Home Page in 3 Easy Steps
I was working on a site for a friend today who had WordPress but he wanted a simple home page rather than a home page utilizing the latest blog entries. This is really useful if you’d like your blog to be a part of your site rather than the entire site. You can basically utilize WordPress as a CMS. Below…
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Paid and Organic Search Marketing
Google Analytics and WordPress Tip: What’s my Top Content?
Google Analytics is a fairly robust package but sometimes you need to search around for the info you need. One item you might want to focus on with your WordPress Blog is how popular your content is. There are two ways of identifying your content: By the page By the article title Below is a screenshot on how to view…
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Content Marketing
Blogging Vocabulary: What is a Permalink? Trackback? Slug? Ping? 20+ Terms You Need to Know
In a recent luncheon with some local marketers, I realized a gap in their blogging knowledge and the technologies involved. As a result, I wanted to provide an overview of common terms associated with blogging. What is Analytics? Analytics in the context of blogging refers to the collection and analysis of data that tracks the performance of a blog. This…
