Youtube

Articles Tagged youtube:

  • Content MarketingInclusive Content Checklist and Infographic

    Checklist: How to Create Content That Is Inclusive

    As marketers focus on content that engages audiences, we often find ourselves ideating and designing campaigns with small groups of people similar to ourselves. While marketers strive for personalization and engagement, being diverse in our messaging is often overlooked. And, by overlooking cultures, genders, sexual preferences, and disabilities… our messages meant to engage can marginalize people who aren’t like us.…

  • Content MarketingReasons Your Business Needs a Video Marketing Strategy

    5 Reasons Why Your Business Needs A Video Marketing Strategy

    This month I’ve been taking some time to both clean-up my YouTube channels as well as getting serious about producing more videos to accompany my articles. There’s no doubt as to the power of videos – both live and recorded – on engaging prospects and customers. 99% of businesses that used video last year say they plan on continuing… so obviously…

  • Content MarketingLanguage translation and transcription for video marketing

    Translation and Transcription to Enhance Video Marketing Performance

    Looking for a high-quality translation company may not be the first thing you think about when determining the best path to enhance your video marketing campaign, but it should be. Video transcription services can help you to increase views and viewer interaction with your videos. It is important to remember that you need an accurate translation and check all of…

  • Advertising TechnologyTechnology Trends Marketers Should Know About

    6 Technology Trends Every Marketer Should Know About

    It’s no secret that marketing trends emerge with technological changes and innovations. If you want your business to stand out, attract new customers, and increase its visibility online, you’ll need to be proactive about tech changes.  Think of tech trends in two ways (and your mindset will make the difference between successful campaigns and crickets in your analytics): Either take…

  • Social Media & Influencer MarketingCOVID-19 Pandemic and Social Media

    COVID-19: The Coronavirus Pandemic and Social Media

    The more things change, the more they remain the same.Jean-Baptiste Alphonse Karr One good thing about social media: you do not need to wear masks. You can spout anything at any time or all the time as is happening during these COVID-19 hit times. The pandemic has brought certain areas into sharp focus, sharpened rounded edges, widened the chasms, and,…

  • Content MarketingVideo Editing Tips for Marketers

    5 Video Editing Tips for Marketers

    Video marketing has become one of the top marketing methods in the last decade. As equipment and editing programs become more commonly used, the prices of these have dropped, making video production much more affordable. However, it can be tricky to get just right the first few times you try it. Finding the right way to set a video up for…

  • Content MarketingVertical Video Infographic

    Guess What? Vertical Videos Aren’t Just Mainstream, They’re More Effective

    Years ago, a colleague publicly mocked me online when I was sharing my thoughts via video. His problem with my videos? I was holding the phone vertically rather than horizontally. Based on my video orientation, he questioned my expertise and standing in the industry. It was maddening for a few reasons: Videos are all about their ability to captivate and…

  • Content MarketingVideo Marketing Return on Investment

    How to Measure the ROI of Your Video Marketing Campaigns

    Video production is one of those marketing strategies that’s often under-rated when it comes to ROI. A compelling video can provide the authority and sincerity that humanizes your brand and pushes your prospects to a purchase decision. Here are some incredible statistics associated with video: Videos embedded in your website can result in an 80% increase in conversion ratesEmails containing…

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