Acronyms
Sales, Marketing, and Technology Acronyms and Abbreviations. Jump to acronyms beginning with the number or letter:
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eCPC
A metric used in digital advertising to measure the cost of each click on an ad campaign. eCPC is designed to help advertisers understand the efficiency of their online advertising campaigns, particularly in contexts where they’re aiming for conversions beyond…
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ECPC
A Google Ads bidding strategy that allows advertisers to adjust their manual CPC (Cost Per Click) bids to increase the likelihood of conversions. Google’s algorithm analyzes various factors, such as user behavior and device type, to determine the likelihood of…
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eCPM
A metric used in digital advertising to represent the average revenue earned per thousand ad impressions. It’s calculated by dividing the total revenue generated by the number of impressions (in thousands). eCPM helps publishers and advertisers understand the performance and…
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EDD
A more comprehensive and rigorous form of Customer Due Diligence (CDD) that financial institutions must apply to high-risk customers or transactions. EDD is part of the risk-based approach to Know Your Customer (KYC) and Anti-Money Laundering (AML) regulations, which requires…
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EDDM
A service offered by the United States Postal Service (USPS). EDDM is a cost-effective and targeted direct mail marketing method that allows businesses to reach potential customers in specific geographic areas without needing individual addresses for each recipient. Here’s how…
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EdDSA
EdDSA has emerged as a powerful and increasingly popular method for creating digital signatures. Named after Harold Edwards for his work on a particular class of elliptic curves, EdDSA represents a significant advancement in public-key cryptography, offering a blend of…
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EDGE
A mobile communication technology that provides faster data transfer rates compared to the original GSM and GPRS standards. EDGE is an important advancement in online technology as it allows for more efficient data transmission over cellular networks, enabling better browsing,…
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EDI
A standardized way of exchanging business documents and information electronically between companies. In the retail industry, EDI is particularly important because it streamlines the process of ordering, invoicing, shipping, and payment between retailers and their suppliers or partners. Key aspects…
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EDR
A cybersecurity technology designed to monitor, detect, investigate, and respond to threats that target endpoints—such as laptops, desktops, servers, and mobile devices. Endpoints are often the first line of attack because they represent the devices users interact with daily, making…
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EEAT
A set of factors that Google uses to evaluate the quality and credibility of websites and content. Websites and content that demonstrate EEAT are more likely to rank high in Google search results. Experience refers to the amount of time and…
