Artificial Intelligence
Artificial Intelligence (AI) is revolutionizing the way businesses approach sales and marketing. By harnessing the power of machine learning, natural language processing, and predictive analytics, companies can automate processes, personalize customer experiences, and uncover valuable insights to drive growth. Key subtopics within AI for sales and marketing include chatbots, generative AI (GenAI), recommendation engines, sentiment analysis, and predictive lead scoring. Embracing AI-powered tools and strategies can help you streamline operations, improve targeting, and boost conversions. Check out the articles below to explore how AI can transform your sales and marketing efforts.
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Three Ways Marketing Agencies Are Innovating and Growing Value With Their Clients
Digital marketing is one of the fastest-evolving industries. Driven by economic instability and fast-emerging technology, it changes yearly. Is your marketing agency keeping up with all those changes, or are you providing the same service you did ten years ago?…
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Netra: AI-Powered Video Content Intelligence and Comprehension APIs
Netra is an AI -powered content classification company that is on a mission to revolutionize the way we perceive and interact with visual content. It harnesses the power of computer vision and artificial intelligence to illuminate the world's content. The…
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Why PreSales Is Poised To Own The Buyer Experience: An Inside Look At Vivun
Imagine there was no Salesforce for Sales teams, Atlassian for developers, or Marketo for marketing people. That’s essentially what the situation was for PreSales teams just a few years ago: this extraordinarily important, strategic group of people didn’t have a…
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5 Lessons Learned From Over 30 Million One-to-One Customer Interactions in 2021
In 2015, my co-founder and I set out to change the way marketers build relationships with their customers. Why? The relationship between customers and digital media had fundamentally changed, but marketing hadn’t evolved with it. I saw that there was…
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7 Ways the Right DAM Can Optimize Your Brand Performance
When it comes to storing and organizing content, there are several solutions out there—think content management systems ( CMS ) or file hosting services (like Dropbox). Digital Asset Management ( DAM ) works in tandem with these types of solutions—but…
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accessiBe: Make Any Site Certified Accessible Using Artificial Intelligence
While regulations for site accessibility have been around for years, companies have been slow to respond. I don't believe it's a matter of empathy or compassion on the side of corporations... I truly believe that companies are simply struggling to…
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Luminar Neo: Innovative Image Editing Using Artificial Intelligence (AI)
We recently shared an article with 6 examples of how artificial intelligence enhances sales and marketing technology and one of the ways was photo editing . Many of the photographers that we utilize to do professional portraits, product photos, and…
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Writer: Develop, Publish, and Apply Your Brand’s Voice And Style Guide With This AI Writing Assistant
Just as a company implements a branding guide to ensure consistency across the organization, it's also critical to develop a voice and style for your organization to be consistent in its messaging. Your brand's voice is vital to communicate your…
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6 Examples Of Marketing Tools Using Artificial Intelligence (AI)
Artificial intelligence ( AI ) is quickly becoming one of the most popular marketing buzzwords. And for good reason - AI can help us automate repetitive tasks, personalize marketing efforts, and make better decisions, faster! When it comes to increasing…
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The Rise of People-Based Marketing and Advertising
Marketing has evolved significantly from mass communication to highly targeted, personalized engagement. The rise of people-based marketing represents a new frontier where businesses can connect with their customers on a deeply personal level, delivering value through relevant, tailored messaging. In…