Analytics & Testing
Analytics and testing are essential components of any successful digital marketing strategy. By leveraging tools and platforms that provide valuable insights into user behavior, businesses can make data-driven decisions to optimize their websites, campaigns, and overall customer experience. Key subtopics within analytics and testing include web analytics (GA4), A/B testing (A/B Testing), multivariate testing, conversion rate optimization (CRO), and user experience (UX) monitoring. Implementing a robust analytics and testing framework can help you identify areas for improvement, measure the impact of your marketing efforts, and ultimately drive better business results. Dive into the articles below to discover how analytics and testing can help you take your marketing to the next level.
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Google Analytics: Content Grouping for Content Performance Analysis
This feature in Google Analytics may be one of the biggest and most helpful that they've released in a long time! As we produce content for clients, we're always aggregating stats at a topical level to understand what contnet performs…
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Tracking Content Marketing ROI for Dummies
The folks at Uberflip have taken a comprehensive how-to on calculating your content marketing return on investment , and put it into this uber cool infographic. The popularity of content marketing is undeniable. According to the Content Marketing Institute ,…
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7 Steps to Content Marketing Success
It shouldn't be a question anymore about the value and performance of a solid content marketing strategy. Your business needs a consistent heartbeat of content streaming from it that gets the attention of prospects, builds your authority and trust online,…
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How to Prevent Data Breaches in This Omni-Channel World
Google has determined that in a single day, 90% of consumers use multiple screens to meet their online needs such as banking, shopping, and booking travel and they expect that their data will remain secure as they hop from platform…
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The Blurry Lines of Marketing Return on Investment
Yesterday, I did a session at Social Media Marketing World called How to Shift From Growing Followers to Producing Results With Social Media . I'm often a contrarian to the advice that's continually pushed in this industry... even leaning a…
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How to Generate Value from Digital Marketing
Just this week I was interviewed about the optimization work we do and one of the problems we find central to many of our prospect and clients' marketing efforts is that they want they don't build the sites for their…
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Gainsight: A Customer Insight and Retention Platform
Gainsight launched the Spring Release of its Customer Success Management platform, which makes it even easier for marketers to get a 360° customer view and collaborate with other customer success stakeholders across the organization using the power of data analytics.…
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The State of Mobile in the US
Mobile usage among consumers continues to skyrocket. 74% of growth was in smartphones with 79% of US Shoppers browsing and shopping on sites and apps. By 2016 mobile app revenues will hit $46 billion. To quantify what this dramatic shift…
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How to Plan Your New Web Site
We've all been there... your site needs a refresh. Either your business has rebranded, the site has become stale and old, or it's simply not converting visitors the way you need it too. Our clients come to us to increase…
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Mashape Connects Developers and APIs
For the longest time, my goto for finding APIs was Programmable Web - but that may have changed after perusing Mashape . Mashape isn't simple a searchable directory of APIs, it actually integrates the API directly into their repository. This…