Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Synthesia: Turn Your Product Marketing, How-To Articles, or Training Content Into Engaging AI Avatar-Driven Multi-Language Video
If you've ever developed professional sales and marketing presentations or training videos, you know how resource-driven, time-consuming, and expensive the process can be. Once your script is finalized... setting up a scene with great lighting and audio, finalizing and negotiating…
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Accrisoft Freedom: Websites and Mobile Apps for Your Membership Organization
Accrisoft Freedom is a content management system ( CMS ) and management platform designed to cater specifically to the needs of membership-based organizations. This includes non-profit organizations, chambers of commerce, trade associations, and other similar entities. https://youtu.be/XxJ5X03ddpE With a focus…
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The Ten-Step Strategy For Successful Content Distribution
Content distribution is the process of sharing and promoting your content (such as blog posts, videos, social media posts, etc.) through various channels to reach a wider audience. A content distribution strategy is a plan that outlines how you will…
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PersistIQ: Personalize And Scale Your Sales Outreach In One Easy Sales Enablement Platform
PersistIQ is a sales engagement platform designed to help businesses automate and streamline their outbound sales process. It combines lead generation, outreach, and follow-up into a single tool, aiming to increase sales team efficiency and productivity. PersistIQ is specifically designed…
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Close: The Inside Sales CRM and Sales Automation Platform For Fast, Agile Teams
Close is a Customer Relationship Management ( CRM ) and Automation platform designed specifically for sales teams. Close streamlines and improves the sales process, enabling businesses to close deals faster and more efficiently. Close primarily helps small to medium-sized businesses…
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Two Critical Marketing Reasons Why AI Writers Like ChatGPT Still Need Humans
With the rise of ChatGPT and other AI writing tools , we won’t need writers or marketers. That’s what some people are saying, and they’re dead wrong. AI writing has made waves in the content marketing world. It holds a…
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What is Native Advertising?
Native advertising is a form of paid advertising where the ad content seamlessly blends with the look, feel, and function of the platform on which it appears. The primary goal of native advertising is to provide relevant and valuable content…
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The Science of Taking Breaks: Boost Your Productivity and Well-Being
It should come as no surprise that the expectations for many sales and marketing professionals are growing. We're faced with rapidly changing technology, budgetary challenges, and a growing number of mediums and channels... all of which could be killing us…
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Mailmodo: Build Interactive Emails With AMP To Increase Engagement
Our inboxes are overflowing with terrible emails... so if your business has an extensive subscriber base and really hopes to take your email open and click-through rates ( CTR ) up a notch, interactivity is critical. One solution that's building…
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How To Lose A Client In 10 Days: Mistakes To Avoid In 2023
The rules in digital marketing change pretty fast these days, and it might be complicated to understand what are the main marketing trends, how happy are your customers with your service or what MarTech solutions should you choose to get…
