Martech Zone

Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.

  • Content MarketingIs Blogging Still Relevant?

    Is Blogging Still Relevant? Or An Outdated Technology and Strategy?

    I often review this site’s search performance and old articles that aren’t attracting traffic. One of my articles was about naming your blog. Let’s forget that I’ve been writing this publication that long… as I read the old post I wondered if the term blog even really mattered anymore. After all, it’d been 16 years since I’d written the post…

  • Social Media & Influencer MarketingHow to Build a Social Media Employee Advocacy Program

    10 Steps to Building an Effective Employee Social Advocacy Program

    When your own employees aren’t passionate enough to read and share your content, how do you think your prospects and customers are viewing it? Mark Schaefer That quote often echoes in my mind during conversations with clients about employee social advocacy. Mark once shared that story, which still resonates: a global company with hundreds of thousands of employees was publishing…

  • Content Marketing
    Image Rotator Widget

    Add a Responsive Image Rotator Widget To Your Site On Any Platform

    Many years ago, I was disappointed to find out there wasn’t a simple way to rotate images in WordPress so I developed an Image Rotator Widget Plugin for WordPress. Over the years, though, WordPress advanced its capabilities and a ton of other plugins, page builders, new widget user interface, and third-party tools have surfaced. It wasn’t worthwhile for us to…

  • Advertising TechnologyAdCreative.ai - Build Ad Creative With Artificial Intelligence

    AdCreative.ai: Utilize Artificial Intelligence to Design And Boost Your Ad Conversion Rates

    The average advertiser has quite a few challenges when creating banners, display ads, and other ad creatives: Creation – creating a number of ad options can be time-consuming.Statistics – letting each ad version run long enough to gather enough data to make the appropriate decision can be wasteful.Relevance – while their are best practices for creating display and banner ads,…

  • Content Marketing
    How Much Do Infographics Cost?

    How Much Do Infographics Cost?

    Businesses that publish infographics have 12% greater traffic volume What is an Infographic? Most content marketers think an infographic is simply wrapping a ton of data and statistics around a given premise. Ugh… we see these all over the web and rarely share them unless there’s something incredibly compelling about some of the stats found. We believe a balanced infographic…

  • Email Marketing & Automation
    Email Marketing Mistakes to Check and Avoid Checklist

    40 Email Marketing Mistakes To Check And Avoid Before Clicking Send

    There are a ton more mistakes you can do with your entire email marketing program… but this infographic focuses on the most common mistakes we make before clicking send. We’ve added a few of our own recommendations here before you ever even start building your first email. Deliverability Checks Before we begin, are we set up for failure or success?…

  • Sales Enablement, Automation, and PerformanceB2B Product Marketing Best Practices

    3 Best Practices for Product Marketers at Enterprise B2B Companies

    Business-to-business (B2B) technology enterprises face a difficult dilemma. On the one hand, rapidly shifting market conditions require these enterprises to demonstrate sales competencies and economic output.  On the other hand, technology marketing professionals are in short supply, causing existing teams to be overworked and making it more difficult for teams to grow and expand. A recent survey of senior marketing decision-makers…

  • Content Marketing
    How to Increase Sales and ROI of Content Marketing

    13 Ways to Increase the ROI of Your Content Marketing

    Maybe this should infographic could have been one giant recommendation… get readers to convert! Seriously, we’re a bit confounded on how many companies are writing mediocre content, not analyzing their customer base, not analyzing their competitor’s content, and not developing longer-term strategies to drive readers into customers. My go-to research on this is from Jay Baer who identified years ago…

  • Analytics & Testingwhat is net promoter score nps

    What is the Net Promoter Score (NPS) System?

    Last week, I traveled to Florida (I do this every quarter or so) and for the first time I listened to a book on Audible on the way down. I selected The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World after a dialogue with some marketing professionals online. The Net Promoter Score (NPS) system is based…

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