Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
-
Volusion: Create, Sell, and Grow With One Simple Ecommerce Solution
Launching an online store has never been easier—but sustaining one that’s fast, scalable, and conversion-focused is another story. Many entrepreneurs 1mization, payment processing, and SEO management. What’s often missing is a unified platform that blends simplicity with power—one that grows…
-
The Art & Science of Improving the Customer Journey in 2023
Improving the customer journey requires constant attention as companies adjust their strategies to rapidly shifting consumer trends, buying habits, and economic conditions. Many retailers need to adjust their strategies more quickly... Up to 60 percent of potential sales are lost when…
-
Location Data’s Next Big Thing: Fighting Ad Fraud And Knocking Out the Bots
This year, US advertisers will spend close to $240 billion on digital advertising in an effort to reach and engage consumers who are new to their brand, as well as re-engage existing customers. The budget size speaks to the important…
-
Mediafly Revenue360: The Evolution of Sales Enablement Technology
Before 2020, B2B buyer behaviors had already begun shifting to favor digital and self-service channels. With more buyers firmly cemented in the world of digital selling, there’s no going back. 71% of buyers willingly spend over $50,000 on a single…
-
TinEye: How To Do A Reverse Image Search
As more and more blogs and websites are published daily, a common concern is the theft of images that you have purchased or created for your personal or professional use. TinEye, a reverse image search engine, allows users to search…
-
How Can You Programmatically Change Font Color Based on the Background? (Light/Dark Mode)
If you've visited Martech Zone lately, you may have noticed that we now offer the ability to view the site in either light or dark mode. Just search for the moon or sun icon next to the date in the…
-
The Key to Understanding And Personalizing the Consumer Journey Is Context
Every marketer knows that understanding consumer needs is critical for business success. Today’s audiences are more conscious about where they shop, partly because they have so many choices available, but also because they want to feel like brands align with…
-
A Must-Have List of Content EVERY B2B Business Needs To Feed The Buyer’s Journey
It's puzzling to me that B2B Marketers will often deploy a plethora of campaigns and produce an endless stream of content or social media updates without the very basic minimum, well-produced content library that every prospect is seeking when researching…
-
App: Convert Hex, RGB, and RGBA Colors
This is a simple tool to convert a hexadecimal color to an RGB or RGBA value or vice versa. If you're converting hex to RGB, Enter the hex value as #000 or #000000 . If you're converting RGB to hex,…
-
What Is Credit Card Tokenization?
Credit card tokenization is a security feature that replaces a credit card's sensitive account information, such as the 16-digit primary account number ( PAN ), with a unique digital identifier called a token. The token is used in place of…
