Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
- Event Marketing
Eventbrite: Events Truly Made Easy
Eventbrite is an online event management and ticketing platform that allows organizers to create and promote events, sell tickets, and manage registrations. Despite some substantial competition, Eventbrite’s user-friendly platform, a broad range of features, and strong marketing capabilities have contributed to its significant market share and continued growth in the event management industry. Eventbrite ranked second in the list of…
- Email Marketing & Automation
How To Publish Your Shopify Blog Feed In Your Klaviyo Email Template
We continue to enhance and optimize our Shopify Plus fashion client’s email marketing efforts using Klaviyo. Klaviyo has a solid integration with Shopify that enables a ton of e-commerce-related communications that are pre-built and ready to go. Surprisingly, inserting your Shopify Blog Posts into an email is NOT one of them, though! Making things even more difficult… the documentation for…
- Content Marketing
What Is A Digital Asset Management (DAM) Platform?
Digital asset management (DAM) consists of management tasks and decisions surrounding the ingestion, annotation, cataloging, storage, retrieval, and distribution of digital assets. Digital photographs, animations, videos, and music exemplify the target areas of media asset management (a sub-category of DAM). What Is Digital Asset Management? Digital asset management DAM is the practice of administering, organizing, and distributing media files. DAM…
- Content Marketing
What Is An Infographic? What Are The Benefits Of An Infographic Strategy?
As you flip through social media or websites, you’ll often arrive at some beautifully designed informational graphics that provide an overview of a topic or break down tons of data into an elegant, single graphic, that is embedded in the article. The fact is… followers, viewers, and readers love them. The definition of an infographic is just that… What Is…
- Advertising Technology
How To Use TikTok For B2B Marketing
TikTok is the fastest-growing social media platform in the world, and it has the potential to reach over 50% of the US adult population. There are plenty of B2C companies that are doing a good job of leveraging TikTok to build up their community and drive more sales, take Duolingo’s TikTok page for example, but why don’t we see more…
- Marketing & Sales Videos
What Is Backlinking? How to Produce Quality Backlinks Without Putting Your Domain At Risk
When I hear someone mention the word backlink as part of an overall digital marketing strategy, I tend to cringe. I’ll explain why through this post but want to begin with some history. At one time, search engines used to be large directories that were primarily constructed and ordered much like a directory. Google’s Pagerank Algorithm changed the landscape of…
- Customer Data Platforms
After the Deal: How to Treat Customers with a Customer Success Approach
You’re a salesperson, you do sales. You are sales. And that’s just it, you think your job’s done and you move on to the next one. Some salespeople don’t know when to stop selling and when to start managing the sales they’ve already made. The truth is, post-sale customer relationships are just as important as presale relationships. There are several…
- Analytics & Testing
What is Exit Intent? How Is It Used To Improve Conversion Rates?
As a business, you’ve invested a ton of time, effort, and money into designing a fantastic website or e-commerce site. Virtually every business and marketer alike work hard to acquire new visitors to their site… they produce beautiful product pages, landing pages, content, etc. Your visitor arrived because they thought you had the answers, the products, or the services that…
- Email Marketing & Automation
Email Subject Line Words That Trigger Spam Filters And Route You To The Junk Folder
Getting your emails routed to the junk folder sucks… especially when you’ve worked so hard to build a list of subscribers that fully opted in and wish to view your email. There are a few factors that impact your sender reputation that can impact your ability to make it to the inbox: Sending from a domain or IP address with…
- Content Marketing
How To Create A Temporary Login To WordPress Via A Direct Link
I’ve worked across hundreds of clients with WordPress, developing themes, plugins, integrations, etc. For the most part, a tried and tested theme or plugin that has a great rating and reputation operate seamlessly on a client site. But, every so often, a plugin or theme will throw a bug or may even take down the site altogether. This week, I…
