Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
- Content Marketing
5 Steps to Creating a Winning Content Marketing Strategy
Content marketing is the fastest growing and most effective way to market your business, but creating a winning strategy can be hard. Most content marketers are struggling with their strategy because they don’t have a clear process for creating it. They’re wasting time on tactics that don’t work instead of focusing on strategies that do. This guide outlines 5 steps you…
- Marketing Infographics
7 Steps to Optimize Your Online Marketing Conversion Funnel
Creating a high-converting marketing funnel is one of the most strategic and sustainable ways to grow a business online. Whether you’re a startup launching your first product or a mature business scaling sales operations, a well-designed funnel moves prospects from unaware to paying (and repeating) customers with deliberate steps that build trust, address objections, and increase value along the way.…
- Marketing Infographics
What Roles Are Needed in Today’s Digital Marketing Department?
For some of my clients, I manage all of the talent necessary for their digital marketing efforts. For others, they have a small staff and we augment the skills necessary. For others, they have an incredibly robust team internally and are just needing overall guidance and an external perspective to help them stay innovative and identify gaps. When I first…
- Email Marketing & Automation
How To Set Up Email Authentication with Microsoft Office (SPF, DKIM, DMARC)
We’re seeing more and more deliverability issues with clients these days and too many companies don’t have basic email authentication set up with their office email and email marketing service providers. The most recent was an e-commerce company we’re working with that sends their support messages out of Microsoft Exchange Server. This is important because the client’s customer support emails…
- Email Marketing & Automation
How To Make An Animated GIF For Your Next Email Marketing Campaign Using Photoshop
We built an online dress store for a dress manufacturer that we branded and built from the ground up to bring a direct-to-consumer (D2C) offering to the marketplace. Their leadership is always working with us on collaborative ideas for the next campaign or strategy that we’re executing. As part of their implementation, we deployed Klaviyo for Shopify Plus. Klaviyo is…
- Customer Data Platforms
How Entity Resolution Adds Value To Your Marketing Processes
A large number of B2B marketers – almost 27% – admit that insufficient data has cost them 10%, or in some cases, even more in annual revenue losses. This clearly highlights a significant issue faced by most marketers today, and that is: poor data quality. Incomplete, missing, or poor-quality data can have huge impact on the success of your marketing…
- Marketing Infographics
10 Modern Technologies That Are Transforming Digital Marketing
The infographic below utilizes the term disruption but sometimes the word disruption has a negative connotation. I don’t believe digital marketing today is being disrupted by any modern technology, I believe it’s being transformed by it. Marketers who adapt and adopt newer technologies are able to personalize, engage, and connect with their prospects and customers in much more meaningful ways.…
- Marketing Tools
Coggle: Unleashing Creative and Organizational Potential With Mind Mapping
Mind mapping is a visual thinking tool that draws upon the intrinsic workings of the human brain, facilitating the organization, generation, and connection of ideas in a highly intuitive and engaging manner. It is a graphical way to represent concepts and their relationships to each other and to a central idea. At its core, mind mapping is about harnessing creativity,…
- Advertising Technology
Navigating the Minefield of Mobile Ad Fraud: Strategies, Insights, and State of the Industry
Mobile ad fraud is a significant challenge within the advertising industry, undermining the effectiveness and efficiency of mobile campaigns. Understanding the various forms of fraud and implementing strategies to combat them is crucial for advertisers looking to safeguard their investments. In 2021, the estimated mobile ad fraud exposure was $2.1 billion. Appsflyer What Is Mobile Ad Fraud? Fraudsters make money…
- Email Marketing & Automation
Why Marketing and IT Teams Should Share Cybersecurity Responsibilities
The pandemic heightened the need for every department within an organization to pay more attention to cybersecurity. That makes sense, right? The more tech we use in our processes and day-to-day work, the more vulnerable we could be to a breach. However, the adoption of better cybersecurity practices should begin with well-versed marketing teams. Cybersecurity has typically been a concern…
