Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
- Advertising Technology
Digital Remedy’s Flip Makes Buying, Managing, Optimizing, and Measuring Over-The-Top (OTT) Advertising Simple
The explosion in streaming media options, content, and viewership over the last year has made Over-The-Top (OTT) advertising impossible to ignore for brands and the agencies that represent them. What is OTT? OTT refers to streaming media services that provide traditional broadcast content in real-time or on-demand over the internet. The term over-the-top implies that a content provider is going…
- Advertising Technology
Digital Marketing Trends & Predictions
Precautions made by companies during the pandemic significantly disrupted the supply chain, consumer buying behavior, and our associated marketing efforts this last couple of years. In my opinion, the greatest consumer and business changes happened with online shopping, home delivery, and mobile payments. For marketers, we saw a dramatic shift in the return on investment in digital marketing technologies. We…
- Marketing & Sales Videos
Ecamm Live: Must-Have Software for Every Live Streamer
I’ve shared how I had assembled my home office for live streaming and podcasting. The post had detailed information on the hardware I’d assembled… from a standing desk, mic, mic arm, audio equipment, etc. Soon after, I was speaking to a good friend of mine Jack Klemeyer, a certified John Maxwell Coach and Jack told me that I needed to…
- Advertising Technology
5 Rookie Facebook Ad Mistakes To Avoid
Facebook ads are straightforward to use – so easy that within a few minutes, you can set up your business account and start running ads that have the potential to reach two billion people. While setting up Facebook ads is relatively easy, running profitable ads with a measurable ROI is anything but straightforward. A single mistake in your objective selection,…
- Sales and Marketing Training
Product Marketing: Does Marketing Make The Product?
I know a few companies where marketing outpaces the product’s user experience and services. I’ve seen sales demos where the rep won’t open the application, instead working off a bright, shiny, photoshopped mockup. That’s not an issue when your product is advertised, but I’ve seen it tear some companies apart when the marketing overhypes the reality of the product. RC…
- Analytics & Testing
SaaS Companies Excel at Customer Success. You Can Too… And Here’s How
Software isn’t just a purchase; it’s a relationship. As it evolves and updates to meet new technology demands, the relationship grows between software providers and the end-user—the customer—as the perpetual buying cycle continues. Software-as-a-service (SaaS) providers often excel in customer service in order to survive because they’re engaged in a perpetual buying cycle in more ways than one. Good customer…
- Content Marketing
Canva: Kickstart and Collaborate Your Next Design Project
A good friend Chris Reed messaged me asking if I had given Canva a try and he told me that I’d love it. He’s right… I tested it out for a few hours and was impressed with the professional designs I could create within minutes! I’m a huge fan of Illustrator and have used it for many years – but…
- Marketing & Sales Videos
Restream: Live-Stream Video To Over 30+ Social Media Platforms At Once
Restream is a multistreaming service that allows you to broadcast your live content to more than 30 streaming platforms simultaneously. Restream enables marketers to stream through their own studio platform, stream with OBS, vMix,e tc., stream a video file, schedule an event, or even just record in their platform. Over 4 million video streamers worldwide use Restream. Destination platforms include…
- Customer Data Platforms
How To Increase Holiday Season Engagement And Sales With Email List Segmentation
Your email list segmentation plays a crucial role in the success of any email campaign. But what can you do to make this important aspect work in your favor during the holidays – the most lucrative time of the year for your business? The key to segmentation is data… so starting to capture that data months before the holiday season is…
- Social Media & Influencer Marketing
9 Reasons Why Investing In Referral Marketing Software Is The Best Investment For Your Business Growth
When it comes to business growth, the usage of tech is inevitable! From small mom-and-pop shops to big corporates, it’s undeniable that investing in tech pays big and that many business owners don’t realize the weight an investment into tech carries. But staying on top of advancing technology and software is no easy task. So many options, so many choices……
