Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Sales Enablement, Automation, and Performance
SmartDocs: Microsoft Word Document and Sharepoint Management, Repository, and Automation
The demand for efficient content management and document automation is greater than ever with RFPs, SOWs, and other sales documents and contracts. Enter SmartDocs, the unrivaled leader in MS Word Content Management and Document Automation Software. If you’ve been grappling with the challenges of managing content in Microsoft Word and SharePoint, SmartDocs is here to make your life easier. The…
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Content Marketing
WordPress: How To Publish Feeds For Each Category On Your Blog
By default, a WordPress blog has a feed that incorporates all its posts, regardless of category. One way to improve personalization and segmentation for your site visitors is to enable an RSS feed specific to their categories of interest. You can also utilize a category-specific feed to publish an email newsletter. However, you can create custom category feeds for your…
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Content Marketing
Three Ways to Ensure Your Small Screen Engagement is Having a Big Impact
No doubt the pandemic altered consumer purchase behaviors and expectations leading retailers to find new and better ways to engage online. On top of increased online spend in 2020 — up 44% from 2019 to more than $861 billion in the US — there has been a big increase in online fulfillment options, with 80% of shoppers expecting to increase their usage of…
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Email Marketing & Automation
InboxAware: Email Inbox Placement, Deliverability and Reputation Monitoring
Delivering emails to the inbox is frustrating for legitimate businesses as spammers continue to abuse and damage the industry. Because sending emails is so easy and inexpensive, spammers can jump from ESP to ESP or even script their emails from server to server. Internet service providers (ISPs) have been forced to authenticate senders, build reputations on sending IP addresses and…
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Customer Data Platforms
OwnBackup: Disaster Recovery, Sandbox Seeding, And Data Archival for Salesforce
Years ago, I migrated my marketing automation to a fairly well-known and widely adopted platform (not Salesforce). My team designed and developed a few nurturing campaigns and we were really starting to drive some great lead traffic… until disaster struck. The platform was doing a major upgrade and accidentally wiped out a number of customers’ data, including ours. While the…
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Sales Enablement, Automation, and Performance
Sales Outreach: Six Strategies That Win Hearts (And Other Tips!)
Writing business letters is a concept that stretches back to the past. At those times, physical sales letters were a trend aimed to replace door-to-door marketers and their pitches. Modern times require modern approaches (just look at the changes in display advertising) and writing business sales letters is no exception. Some general principles concerning the form and elements of a good sales…
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Marketing Tools
Vectr: Create Logos, Convert Images, and Collaborate With AI in Real-Time
Designing professional graphics doesn’t need to be hard or expensive. But for many creators, marketers, and entrepreneurs, traditional vector design tools can feel like a wall of complexity—with steep learning curves, bloated software, and disconnected workflows. Whether you’re trying to convert an image to SVG, create a scalable logo, or collaborate with your team, the friction of old-school design tools…