Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Restoring Access to WordPress When Password Reset Emails Fail
Losing access to your WordPress site is stressful enough, but it’s even more frustrating when the password reset email never arrives. This is a common issue for WordPress site owners, especially on hosting environments that don’t correctly support outgoing email…
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Use jQuery to Listen And Pass Google Analytics Event Tracking For Any Click
I'm surprised that more integrations and systems don't automatically include Google Analytics Event Tracking in their platforms. Much of my time working on clients' sites is developing tracking for Events to provide the client with the information they need on…
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Why Audio Out-Of-Home (AOOH) Can Help Lead The Transition Away From Third-Party Cookies
We’ve known for a while that the third-party cookie jar won’t stay full for much longer. Those little codes living in our browsers have the power to carry a ton of personal information. They enable marketers to track people’s online…
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Elementor Cloud Website: Build Your Elementor WordPress Site On This Fully Supported Dedicated Hosting
For the last few months, I've been assisting a client in optimizing their website built on WordPress and utilizing the Elementor Builder ... which I believe is the best you can find. It's listed as one of my recommended WordPress…
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What is Interactive Marketing?
Interactive marketing, also known as engagement marketing , is a type of marketing that encourages two-way communication between a brand and its audience. It involves using various channels and strategies to engage customers in a conversation, rather than simply broadcasting…
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Zapier: Your Code-Free Workflow Automation for Business
Efficiency isn't just an advantage; it's a necessity. Businesses of all sizes constantly seek ways to streamline operations, integrate applications seamlessly, maximize productivity, and reduce downstream errors. Zapier , the online automation tool, is the solution that makes it all…
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Why Your Business Should Make Use of Video in Marketing
Video has moved far beyond a supplemental content format and is now at the center of modern digital strategy. As audiences grow increasingly accustomed to consuming video in their personal and professional lives, it has become one of the most…
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Is Facebook Just Following AOL’s Demise?
In the evolving digital communication landscape, Facebook's current role mirrors the prominence once held by AOL in the 1990s. Both platforms have served as primary gateways to the internet, creating controlled environments that shape user experiences. This article explores the…
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ActiveCollab: Leading A Digital Marketing Team – The Challenges And How To Meet Them
Leading an effective digital marketing team can be challenging in today's changing technology. You are faced with the need for efficient and versatile technology, right skills, viable marketing processes, among other challenges. The challenges increase as the business grows. How…
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To Entice Email Signups, Publishers Must Prove their Personalization Prowess with Contextual Signups
The publishing industry appears to be going all-in on the power of email newsletters to engage audiences and drive business. First, Axios announced back in September that it was expanding its local news coverage with the launch of eight new…
