Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
- Artificial Intelligence
The True Cost of Poor Customer Service—and How to Fix It
As a marketer, there’s nothing worse than seeing a highly qualified lead hit the sales team and get dropped… or have someone sign up only to be lost due to a customer service issue. I’m actively involved in this: My refrigerator appears to be malfunctioning, so I contacted the manufacturer. They had me press some buttons and couldn’t diagnose it…
- Content Marketing
Writing Doesn’t Suck, It Just Requires Practice
My best friend’s wife, Wendy Russell, is a television producer and writer. She hosted a successful series on HGTV called She’s Crafty. We’ve been good friends for almost 20 years now and I’ve been in awe of her creative talent and drive over the years. Personally, I don’t think of myself as a creative or a writer. But every day…
- Mobile Marketing, Messaging, and Apps
Top Factors For Effective Mobile App Push Notification Engagement
Gone are the times when producing great content was enough. Editorial teams now have to think about their distribution efficiency, and audience engagement makes the headlines. How can a media app get (and keep) its users engaged? How do your metrics compare with the industry averages? Pushwoosh has analyzed push notification campaigns of 104 active news outlets and is ready to give…
- Sales and Marketing Training
Unlocking SaaS Growth Through Organizational Maturity
Customer experience (CX), internal collaboration, and agile decision-making are key factors that define market leaders. SaaS companies can no longer afford to operate in silos or underutilize their technology stack. The maturity model developed by the Chess Media Group, popularized in Jacob Morgan’s book, The Collaborative Organization, provides a robust framework for understanding how organizational capabilities evolve and, more importantly,…
- Social Media & Influencer Marketing
What Is The Impact of Social Media Marketing?
What is social media marketing? I know that sounds like an elementary question, but it really does deserve some discussion. There are several dimensions to a great social media marketing strategy as well as its intertwined relationship to other channel strategies like content, search, email and mobile. Let’s go back to the definition of marketing. Marketing is the action or…
- Social Media & Influencer Marketing
The 5 Challenges of Capturing the ROI of Social Media Marketing
Marketers have long known that social media plays a vital role in digital strategy, but proving its value in measurable business outcomes remains elusive. Despite increasing investments in social platforms, most businesses still struggle to tie their social media efforts to revenue, customer acquisition, or long-term growth. Understanding the roadblocks is essential to overcoming them. Table of ContentsInability to Connect…
- Content Marketing
10 Ways You Can Increase Engagement with Visual Content
A key strategy in our redesign and social integrations has been a focus on visual content. Sharing quality infographics on our site has skyrocketed our reach and allows me to discuss the content in them with each share. This infographic from Canva is no different – walking someone through all of the different ways you can make visual content. And…
- Content Marketing
ActiveCampaign: Why Tagging Is Critical To Your Blog When It Comes to RSS Email Integration
One feature that I think is underutilized in the email industry is the use of RSS feeds to produce relevant content for your email campaigns. Most platforms have an RSS feature where it’s pretty simple to add a feed to your email newsletter or any other campaign you’re sending out. What you may not realize, though, is that it’s pretty…
- Advertising Technology
How Non-Gaming Brands Can Benefit From Working With Gaming Influencers
Gaming influencers are becoming hard to ignore, even for non-gaming brands. That might sound strange, so let’s explain why. Many industries suffered due to Covid, but video gaming exploded. Its value is projected to surpass $200 billion in 2023, growth powered by an estimated 2.9 billion gamers worldwide in 2021. Global Games Market Report It’s not only numbers that are exciting…
- Mobile Marketing, Messaging, and Apps
iOS and Android App Icon Photoshop Templates
Creating an app icon is a crucial step in the development process. It’s often the first visual element users encounter and plays a significant role in attracting downloads. This guide will walk you through designing effective app icons for Android and iOS platforms. Understanding the Importance of App Icons App icons represent your application on a user’s device. They must…
