Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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OneUp: Automatically Post To Google Business Profile From Your RSS Feed
If you’re a local business, you must maintain both a well-optimized website and a Google Business Profile (GBP) Account. The vast majority of search engine users never scroll or navigate to organic results that appear on your website; instead, they…
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Agreedo: Maximize Your Meeting Efficiency with Streamlined Notes and Agendas
Are you struggling to keep your meetings organized? Are you tired of endless notetaking or forgotten follow-ups? Whether you’re managing a small team or collaborating with clients, keeping track of key decisions and tasks is crucial to your project’s success.…
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Plausible: A Lightweight, Cookieless Alternative to Google Analytics
This week I was able to spend some time with some marketing seniors from a local University and they asked what foundational skills they could work on to be more desirable to employers. I absolutely discussed Google Analytics… mostly because…
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Clarabridge: Actionable Insights from Every Customer Interaction
As consumer expectations for customer service increase, companies must take action to ensure their customer experience remains commensurate. 90% of Americans consider customer service when deciding whether to do business with a company. American Express It can be difficult to…
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Prestashop: How to Optimize Your Online Store for Increased SEO and Conversions
PrestaShop is a powerful open-source e-commerce platform that powers approximately 250,000 online stores worldwide. What sets PrestaShop apart is its robust customization capabilities, extensive module marketplace, and commitment to providing merchants complete control over their data, code, and costs as…
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#GetVaccinated Campaign Earns Influencers Mainstream Respect
Even before the first COVID-19 vaccination was administered in the U.S. in December 2020, high-profile figures in entertainment, government, healthcare, and business were imploring Americans to get vaccinated. After an initial surge, however, the pace of vaccinations fell even as…
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5 Considerations When Localizing Your Mobile App for the Japanese Market
As the world’s third-largest economy, I could understand why you would be interested in entering the Japanese market. If you’re wondering how your app can successfully enter the Japanese market, then keep on reading to learn more about this! Japan’s…
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Google Search Shortcuts and Parameters
Today, I was searching for an infographic on Adobe’s website and the results weren’t what I was looking for. Rather than going to a site and then searching internally, I almost always utilize Google shortcuts to search sites. This comes…
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Design Is the Silent Ambassador of Your Brand
An impactful design can help you outperform your competitors. According to the Design Management Institute, companies that opted for a compelling design were seen defeating other companies with weak designs on the S&P index by 219%. On the other hand,…
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The History of Digital Advertising
Digital advertising has undergone a remarkable transformation since its inception, mirroring the rapid evolution of the internet and digital technology. This journey, beginning in 1969 with the public introduction to the internet, marks a series of innovative milestones that have…
