Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Analytics & Testing
How A Creative Team Built an Executive Scorecard To Demonstrate Their Value To The C-Suite
High quality creative content is crucial to digital marketing. It’s the fuel for marketing automation, digital advertising, and social media. Yet, despite the outsized role creative content plays, getting the c-suite interested in the work that goes into it is a challenge. Some leaders see the initial brief, and most see the outcome, but very few know what goes on in-between. There’s…
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Advertising Technology
How To Quickly Launch A Weather-Based Campaign Having No Coding Skills
After Black Friday sales, Christmas shopping frenzy, and post-Christmas sales we find ourselves in the most boring sales season of the year yet again — it’s cold, grey, raining, and snowing. People are sitting at home, rather than strolling around the shopping malls. A 2010 study by economist, Kyle B. Murray, revealed that exposure to sunlight could increase consumption and our…
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Analytics & Testing
Digital Transformation: When CMOs and CIOs Team Up, Everyone Wins
Digital transformation accelerated in 2020 because it had to. The pandemic made social distancing protocols necessary and revved up online product research and buying for businesses and consumers alike. Companies that didn’t already have a robust digital presence were forced to develop one quickly, and business leaders moved to capitalize on the torrent of data digital interactions created. This was…
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Marketing Infographics
Who Owns Teleprospecting? Clarifying Roles to Align Sales and Marketing
Teleprospecting remains a critical function in B2B lead generation and revenue growth. However, the question of ownership—whether Marketing or Sales should control teleprospecting efforts—continues to be a point of friction in many organizations. Without clear roles and coordination, businesses risk losing productivity, wasting budget, and missing out on high-quality leads. This article aims to define teleprospecting, diagnose common dysfunctions between…
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Customer Data Platforms
Learning Technology Is Critical as a CRM Manager: Here Are Some Resources
Why should you learn tech skills as a CRM Manager? In the past, to be a good Customer Relationship Manager you needed to have psychology and a few marketing skills. Today, CRM is much more a tech game than originally. In the past, a CRM manager was more focused on how to create an email copy, a more creative-minded person.…
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E-commerce and Retail
Valentine’s Day Retail and eCommerce Buyer Predictions for 2021
If your retail or e-commerce business has been struggling through the pandemic and lockdowns, you may want to work some overtime on your Valentine’s Day Campaigns as it appears this is going to be a record year for spending – despite the economic challenges! Perhaps spending more time at home with our loved ones is igniting the flames of love……