Martech Zone

Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.

  • Analytics & TestingExecutive Scorecard for Marketing Creative Team Performance

    How A Creative Team Built an Executive Scorecard To Demonstrate Their Value To The C-Suite

    High quality creative content is crucial to digital marketing. It’s the fuel for marketing automation, digital advertising, and social media. Yet, despite the outsized role creative content plays, getting the c-suite interested in the work that goes into it is a challenge. Some leaders see the initial brief, and most see the outcome, but very few know what goes on in-between. There’s…

  • Advertising TechnologyCodeless Weather Marketing Marketing Weather Campaign

    How To Quickly Launch A Weather-Based Campaign Having No Coding Skills

    After Black Friday sales, Christmas shopping frenzy, and post-Christmas sales we find ourselves in the most boring sales season of the year yet again — it’s cold, grey, raining, and snowing. People are sitting at home, rather than strolling around the shopping malls.  A 2010 study by economist, Kyle B. Murray, revealed that exposure to sunlight could increase consumption and our…

  • Analytics & TestingDigital Transformation CMOs and CMOs Team Up

    Digital Transformation: When CMOs and CIOs Team Up, Everyone Wins

    Digital transformation accelerated in 2020 because it had to. The pandemic made social distancing protocols necessary and revved up online product research and buying for businesses and consumers alike. Companies that didn’t already have a robust digital presence were forced to develop one quickly, and business leaders moved to capitalize on the torrent of data digital interactions created. This was…

  • Artificial IntelligenceSalesforce B2B Commerce Cloud and Agentforce Global

    Salesforce: Unlock Global B2B Growth With AI-Powered Commerce

    B2B companies today face increasing pressure to deliver seamless, scalable, and personalized purchasing experiences for increasingly digital-first buyers. Whether it’s meeting global customer needs, managing complex catalogs, or launching tailored storefronts faster than ever, traditional platforms can leave businesses struggling to keep up with the demands of modern e-commerce. Salesforce B2B Commerce Salesforce B2B Commerce is a connected, AI-powered e-commerce…

  • Artificial IntelligenceBuying Profiles And Personalization With AI

    Applying AI To Build Out The Perfect Buying Profile and Deliver Personalized Experiences

    Businesses are constantly looking for ways to improve both the efficiency and effectiveness of their operations. And this will only become a more important focus as we continue to navigate the complex and volatile COVID-stricken commercial climate. Fortunately, e-commerce is thriving. Unlike physical retail, which has been significantly impacted by pandemic restrictions, online sales are up. During the 2020 festive…

  • Marketing Infographics
    Who Owns Teleprospecting? Sales and Marketing Alignment

    Who Owns Teleprospecting? Clarifying Roles to Align Sales and Marketing

    Teleprospecting remains a critical function in B2B lead generation and revenue growth. However, the question of ownership—whether Marketing or Sales should control teleprospecting efforts—continues to be a point of friction in many organizations. Without clear roles and coordination, businesses risk losing productivity, wasting budget, and missing out on high-quality leads. This article aims to define teleprospecting, diagnose common dysfunctions between…

  • Customer Data PlatformsCRM Technology Books and Resources Online

    Learning Technology Is Critical as a CRM Manager: Here Are Some Resources

    Why should you learn tech skills as a CRM Manager?  In the past, to be a good Customer Relationship Manager you needed to have psychology and a few marketing skills.  Today, CRM is much more a tech game than originally. In the past, a CRM manager was more focused on how to create an email copy, a more creative-minded person.…

  • Advertising TechnologyWhy Marketing Data Is Key To Marketing Strategy

    Marketing Data: The Key to Stand Out in 2021 and Beyond

    In the present day and age, there is no excuse for not knowing who to market your products and services to, and what your customers want. With the advent of marketing databases and other data-driven technology, gone are the days of untargeted, unselected, and generic marketing. A Short Historical Perspective Before 1995, marketing was mostly done through mail and advertising.…

  • Content Marketing
    What is Growth Hacking? Techniques

    What is Growth Hacking? Here Are 15 Techniques

    The term hacking often has a negative connotation associated with it as it refers to programming. But even people that hack programs aren’t always doing something illegal or causing harm. Hacking is sometimes a workaround or a shortcut. Applying the same logic to marketing works as well. That’s growth hacking. Growth hacking was originally applied to startups who needed to…

  • E-commerce and Retail
    Valentine's Day Infographic on Ecommerce, Retail Spending

    Valentine’s Day Retail and eCommerce Buyer Predictions for 2021

    If your retail or e-commerce business has been struggling through the pandemic and lockdowns, you may want to work some overtime on your Valentine’s Day Campaigns as it appears this is going to be a record year for spending – despite the economic challenges! Perhaps spending more time at home with our loved ones is igniting the flames of love……

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