Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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How To Launch A Successful Email Signature Marketing (ESM) Campaign
If you're working for a company with more than one employee, there's an opportunity for your company to utilize email signatures to manage and drive awareness, acquisition, upsell, and retention initiatives but doing it in a manner that's not intrusive.…
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Protecting Your Brand and Reputation in Email Marketing with Verified Mark Certificates (VMCs)
Email marketers understand that a successful campaign is about much more than delivery and messaging. It’s about engaging prospects and forging a relationship that they can nurture over time. Fundamentally, that relationship-building starts with the reputation and trust in the…
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10 Rules On How To Respond To A Negative Review Online
Running a business can be incredibly challenging. Whether you're assisting a business with its digital transformation, published a mobile app, are a retail outlet, chances are that you're not going to meet the expectations of your clients someday. In a…
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10 Things Your Agency Missed That Continue to Hurt Your Business
Yesterday, I had the pleasure of doing a workshop with the regional National Speakers Association , led by Karl Ahlrichs . For public speakers, it's critical to have an excellent web presence, and most attendees were surprised to find huge…
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How To Add Your Agency To Manage Your Google Business Listing
We've been working with several customers where local search visitors are critical to the acquisition of new customers. While we work on their site to ensure it's geographically targeted, it's also critical that we work on their Google Business Listing…
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3 Powerful Examples of How to use Mobile App Beacon Technology to Boost Retail Sales
Too few businesses are taking advantage of the untapped possibilities of integrating beacon technology into their apps to increase personalization and the chances of closing a sale ten-fold using proximity marketing vs traditional marketing channels. While the beacon technology revenue…
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Moz Pro: Making The Most Out of SEO
Search Engine Optimization ( SEO ) is a complicated and ever-evolving field. Factors such as Google’s changing algorithms, new trends, and, most recently, the pandemic’s impact on how people search for products and services make nailing down one SEO strategy…
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Tailwind CSS: A Utility-First CSS Framework and API for Rapid, Responsive Design
While I'm deep into tech on a daily basis, I don't get as much time as I'd like to share the complex integrations and automation that my company implements for customers. As well, I don't have a lot of discovery…
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3 Keys To Building a Successful Chat Marketing Program
AI chatbots can open the door to better digital experiences and increased customer conversions. But they can also tank your customer experience. Here’s how to get it right. Today’s consumers expect businesses to deliver a personal and on-demand experience 24…
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What Are Google’s Core Web Vitals and Page Experience Factors?
Google announced that Core Web Vitals would become a ranking factor in June 2021 and the rollout is set to complete in August. The folks at WebsiteBuilderExpert have put together this comprehensive infographic that speaks to each of Google's Core…
