Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Onollo: Social Media Management for Ecommerce
My company has been assisting a few clients with implementing and expanding their Shopify marketing efforts over the last few years. Because Shopify has such a huge marketshare in the e-commerce industry, you'll find that there are a ton of…
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What Businesses Need To Keep In Mind About (Inevitable) Technology Migration
Over the last couple of decades, I've had the pleasure of working on either side of the digital transformation industry. I've helped Software as a Service ( SaaS ) vendors develop, innovate and scale their platforms from young pre-revenue startups…
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How to Use Hashtags to Increase Your Campaign Reach
39% of businesses do not track their social campaigns and it’s leading to missed opportunities. I’ll show you how to effectively track hashtags during events, and methods you can use to build a wide-reaching campaign. I will focus on two…
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How to Monitor Your Organic Search (SEO) Performance
Having worked to improve the organic performance of every type of site - from mega sites with millions of pages, to e-commerce sites, to small and local businesses, there's a process that I take that helps me to monitor and…
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Nudgify: Increase Your Shopify Conversions With This Integrated Social Proof Platform
My company, DK New Media , is assisting a fashion company launch its direct-to-consumer strategy domestically. Because they're a traditional company that only supplied retailers, they needed a partner that would help be their technology arm and help them with…
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Fireside: Simple Podcast Website, Hosting, and Analytics
Podcasting involves many moving parts, including recording, editing, publishing, and promoting. For new and seasoned podcasters alike, the real challenge comes after the mic is turned off: making sure your show is hosted reliably, looks professional, and reaches listeners everywhere.…
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Scoop.it: Transform Content Curation Into Business Growth
Staying visible requires more than just producing your own blog posts and social updates. Audiences expect a steady stream of fresh, relevant information from trusted sources. Yet creating that volume of original content is time-consuming and expensive, and many teams…
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Digital Remedy’s Flip Makes Buying, Managing, Optimizing, and Measuring Over-The-Top (OTT) Advertising Simple
The explosion in streaming media options, content, and viewership over the last year has made Over-The-Top ( OTT ) advertising impossible to ignore for brands and the agencies that represent them. What is OTT? OTT refers to streaming media services…
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Digital Marketing Trends & Predictions
Precautions made by companies during the pandemic significantly disrupted the supply chain, consumer buying behavior, and our associated marketing efforts this last couple of years. In my opinion, the greatest consumer and business changes happened with online shopping, home delivery,…
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Ecamm Live: Must-Have Software for Every Live Streamer
I've shared how I had assembled my home office for live streaming and podcasting. The post had detailed information on the hardware I'd assembled... from a standing desk, mic, mic arm, audio equipment, etc. Soon after, I was speaking to…
