Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
- Content Marketing
How To Easily Check, Monitor, And Fix Broken Links in WordPress
Martech Zone has gone through multiple iterations since launching in 2005. We’ve changed our domain, migrated the site to new hosts, and re-branded multiple times. There are now over 5,000 articles here with almost 10,000 comments on the site. Keeping the site healthy for our visitors and for search engines in that time has been quite the challenge. One of…
- Analytics & Testing
Upstream, Upselling, and Downstream Marketing Opportunities For Business Growth
If you asked most people where they find their audience, you’ll often get a very narrow response. Most advertising and marketing activity is associated with the vendor selection of the buyer’s journey… but is that already too late? If you’re a digital transformation consultation firm; for example, you may fill out all the details in a spreadsheet by only viewing…
- Content Marketing
Sqribble: Click, Design, and Publish Your Own Ebooks, Case Studies, or Whitepapers in Minutes
As you’re trying to provide as much clarity, information, and differentiation for your products and services for your clients and prospects, there’s no doubt that digital publishing is a fantastic means of distributing detailed and complex information. While you can write an ebook using a simple word editor like Google Docs, your opportunity to organize content, include captivating graphics, and…
- Marketing Infographics
The Top Trends Shaping Digital Marketing
This is a great summary of many of the trends that we’ve been hammering away on with our clients – organic search, local search, mobile search, video marketing, email marketing, paid advertising, lead generation, and content marketing are key trends. It’s pretty much a truism that you need to be keyed in to the latest digital marketing statistics and the hottest trends for your digital…
- Marketing Infographics
Location-Based Marketing: Geo-Fencing and Beacons
While I was up at the IRCE in Chicago, I spoke with a company that described to me their platform that bridged online and offline customer interaction. Here’s an example: You walk into your favorite retail outlet. As soon as you walk through the door, the sales manager greets you by name, discusses the product you were researching earlier in…
- Advertising Technology
Local Marketing Strategies for Multi-Location Businesses
Operating a successful multi-location business is easy… but only when you have the right local marketing strategy! Today, businesses and brands have an opportunity to expand their reach beyond local customers thanks to digitalization. If you are a brand owner or a business owner in the United States (or any other country) with the right strategy you can pitch your…
- Email Marketing & Automation
Salesforce Marketing Cloud Preference Center: AMPScript and Cloud Page Example
True story… my career really took off over a decade ago when I started a position as an Integration Consultant for ExactTarget (now Salesforce Marketing Cloud). My job took me all over the world assisting companies in developing deep integrations with the platform and I built up so much institutional knowledge of the platform that I was promoted to Product…
- E-commerce and Retail
7 Coupon Strategies You Can Incorporate For The Pandemic To Drive More Conversions Online
Modern problems require modern solutions. While this sentiment rings true, sometimes, good old marketing strategies are the most effective weapon in any digital marketer’s arsenal. And is there anything older and more fool-proof than a discount? The commerce has experienced a ground-breaking shock brought about by the COVID-19 pandemic. For the first time in history, we observed how retail shops…
- Content Marketing
Why I Advise SaaS Companies Against Building Their Own CMS
A respected colleague called me from a marketing agency asking for some advice as she spoke to a business that was building out its own online platform. The organization was composed of highly talented developers and they were resistant to utilizing a content management system (CMS)… instead driving to implement their own home-grown solution. It’s something that I’ve heard before……
- Content Marketing
Automate Building Of Your REST API, Admin Panel, and Postman Documentation
A great means of scaling any application online is to separate your user interface from the data layer using an Application Programming Interface (API). If you’re new to development, an API is a pretty simple concept. Just as you log in and use a web application via a browser and a series of HTTP requests, your application can do the…
