Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
-
Customer-First E-Commerce: Smart Solutions for the One Thing You Can’t Afford To Get Wrong
The pandemic-era pivot toward e-commerce has come with shifted consumer expectations. Once a value-add, online offerings have now become a primary client touchpoint for most retail brands. And as the main funnel of customer interactions, the importance of virtual customer…
-
Composable: Delivering on the Personalization Promise
The promise of personalization has failed. For years we’ve been hearing about its incredible benefits, and marketers looking to capitalize on it have bought into pricey and technically complicated solutions, only to discover too late that, for most, the promise…
-
Subbly: Launch Your Subscription Box Service With This E-commerce Platform
One huge rage that we’re seeing in e-commerce is subscription box offerings. Subscriber boxes are an intriguing offering… from meal kits, children’s education products, to dog treats… tens of millions of consumers sign up for subscription boxes. Convenience, personalization, novelty,…
-
UserTesting: On-Demand Human Insights to Improve the Customer Experience
Modern marketing is all about the customer. In order to succeed in a customer-centric market, companies must focus on the experience; they must empathize with and listen to customer feedback to continually improve the experiences they create and deliver. Companies…
-
Navigating the Chaos: 12 Lessons Applied from Extreme Ownership to Marketing
Marketing today is more challenging than ever. With leaner teams, tighter budgets, and an ever-expanding ecosystem of channels, platforms, and technologies, executing consistently successful campaigns can feel like navigating a battlefield. The noise is louder, the pace is faster, and…
-
A Guide To The Types and Tools To Start Creating Online Video Courses
If you want to make an online tutorial or video course and need a handy list of all the best tools and strategies, then you will love this ultimate guide. Over the past several months, I have personally researched and…