Martech Zone

Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.

  • Artificial IntelligenceSalesforce B2B Commerce Cloud and Agentforce Global

    Salesforce: Unlock Global B2B Growth With AI-Powered Commerce

    B2B companies today face increasing pressure to deliver seamless, scalable, and personalized purchasing experiences for increasingly digital-first buyers. Whether it’s meeting global customer needs, managing complex catalogs, or launching tailored storefronts faster than ever, traditional platforms can leave businesses struggling to keep up with the demands of modern e-commerce. Salesforce B2B Commerce Salesforce B2B Commerce is a connected, AI-powered e-commerce…

  • Artificial IntelligenceBuying Profiles And Personalization With AI

    Applying AI To Build Out The Perfect Buying Profile and Deliver Personalized Experiences

    Businesses are constantly looking for ways to improve both the efficiency and effectiveness of their operations. And this will only become a more important focus as we continue to navigate the complex and volatile COVID-stricken commercial climate. Fortunately, e-commerce is thriving. Unlike physical retail, which has been significantly impacted by pandemic restrictions, online sales are up. During the 2020 festive…

  • Marketing Infographics
    Who Owns Teleprospecting? Sales and Marketing Alignment

    Who Owns Teleprospecting? Clarifying Roles to Align Sales and Marketing

    Teleprospecting remains a critical function in B2B lead generation and revenue growth. However, the question of ownership—whether Marketing or Sales should control teleprospecting efforts—continues to be a point of friction in many organizations. Without clear roles and coordination, businesses risk losing productivity, wasting budget, and missing out on high-quality leads. This article aims to define teleprospecting, diagnose common dysfunctions between…

  • Customer Data PlatformsCRM Technology Books and Resources Online

    Learning Technology Is Critical as a CRM Manager: Here Are Some Resources

    Why should you learn tech skills as a CRM Manager?  In the past, to be a good Customer Relationship Manager you needed to have psychology and a few marketing skills.  Today, CRM is much more a tech game than originally. In the past, a CRM manager was more focused on how to create an email copy, a more creative-minded person.…

  • Advertising TechnologyWhy Marketing Data Is Key To Marketing Strategy

    Marketing Data: The Key to Stand Out in 2021 and Beyond

    In the present day and age, there is no excuse for not knowing who to market your products and services to, and what your customers want. With the advent of marketing databases and other data-driven technology, gone are the days of untargeted, unselected, and generic marketing. A Short Historical Perspective Before 1995, marketing was mostly done through mail and advertising.…

  • Content Marketing
    What is Growth Hacking? Techniques

    What is Growth Hacking? Here Are 15 Techniques

    The term hacking often has a negative connotation associated with it as it refers to programming. But even people that hack programs aren’t always doing something illegal or causing harm. Hacking is sometimes a workaround or a shortcut. Applying the same logic to marketing works as well. That’s growth hacking. Growth hacking was originally applied to startups who needed to…

  • E-commerce and Retail
    Valentine's Day Infographic on Ecommerce, Retail Spending

    Valentine’s Day Retail and eCommerce Buyer Predictions for 2021

    If your retail or e-commerce business has been struggling through the pandemic and lockdowns, you may want to work some overtime on your Valentine’s Day Campaigns as it appears this is going to be a record year for spending – despite the economic challenges! Perhaps spending more time at home with our loved ones is igniting the flames of love……

  • Marketing ToolsSimpleTexting SMS Marketing Platform

    SimpleTexting: An SMS and Text Messaging Platform

    Getting a welcomed text message from a brand that you’ve provided permission to may be one of the most timely and actionable marketing strategies you can implement. Text Message Marketing is being utilized by businesses today to: Boost Sales – Send promotions, discounts, and limited-time offers to grow revenueBuild Relationships – Provide customer service and support with 2-way conversationsEngage Your…

  • Analytics & TestingActionIQ - CDP

    ActionIQ: A Next Generation Customer Data Platform To Align People, Technology, And Processes

    If you’re an enterprise company where you have distributed data in multiple systems, a Customer Data Platform (CDP) is almost a necessity. Systems are often designed towards an internal corporate process or automation… not the ability to view activity or data across the customer journey. Before Customer Data Platforms hit the market, the resources necessary to integrate other platforms inhibited…

  • E-commerce and RetailVolusion Ecommerce Builder

    Volusion: The All-in-One E-commerce Website Builder

    Volusion’s all-in-one platform makes it easy to get your store set up in minutes. Their platform makes it easy to run your store, accept credit card payments, stocking items or updating your site design. Their e-commerce platform empowers sellers to get up and running with a fantastic user interface and great features. Volusion’s E-commerce Builder Features: Store Editor – Customize…

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