Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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3 Lessons from Truly Customer-Centric Companies
Collecting customer feedback is the obvious first step in providing optimal customer experiences. But it’s only the first step. Nothing is accomplished unless that feedback drives some kind of action. Too often feedback is collected, aggregated into a database of…
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Email: Soft Bounce and Hard Bounce Code Lookup and Definitions
An email bounce is when an email isn't accepted by a business or Internet Service Provider's mail server for a specific email address and a code is returned that the message has been rejected. The bounces are defined as either…
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WordPress: Remove and Redirect A YYYY/MM/DD Permalink Structure with Regex and Rank Math SEO
Simplifying your URL structure is a great way to optimize your site for a number of reasons. Long URLs are difficult to share with others, can get cut off in text editors and email editors, and complex URL folder structures…
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How To Add Your Agency As A Collaborator To Your Shopify Store
Never give your login credentials to your platforms to your agency. There are far too many things that can go wrong when you do this - from lost passwords to access to information they shouldn't have. The vast majority of…
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Order High-Quality Custom Stickers In 2 Minutes with Sticker Mule
One of my clients is getting on the road to do sales presentations and asked me for a recommendation for laptop stickers for his own laptop and as a leave-behind with his customers and clients. I'll be honest that I've…
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How To Use Customer Journey Analytics To Optimize Your Demand Generation Marketing Efforts
To optimize your demand generation marketing efforts successfully, you need visibility into every step of your customers’ journeys and the means to track and analyze their data to understand what motivates them now and in the future. How do you…
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8 Trends in Retail Software Technology
The retail industry is a huge industry carrying out numerous tasks and activities. In this post, we will discuss the top trends in retail software. Without waiting much, let us move towards trends. Payment Options - Digital wallets and different…
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Why You Should Never Buy A New Website Again
This is going to be a rant. Not a week goes by that I don't have companies asking me how much we charge for a new website . The question itself raises an ugly red flag that typically means that…
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BunnyStudio: Find Professional Voice-Over Talent and Execute Your Audio Project Quickly and Easily
I'm not sure why anyone would turn on their laptop microphone and do a terrible job narrating a professional video or audio track for their business. Adding a professional voice and soundtrack is inexpensive, simple and the talent out there…
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Developing a Comprehensive Content Calendar for Your Business Blog
A strong online presence is crucial for businesses to attract and engage their target audience. One of the most effective ways to achieve this is through a well-maintained corporate blog. However, creating consistent, high-quality content can be challenging without a…
