Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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The True Cost of Poor Customer Service—and How to Fix It
As a marketer, there's nothing worse than seeing a highly qualified lead hit the sales team and get dropped... or have someone sign up only to be lost due to a customer service issue. I'm actively involved in this: My…
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Writing Doesn’t Suck, It Just Requires Practice
My best friend's wife, Wendy Russell , is a television producer and writer. She hosted a successful series on HGTV called She's Crafty. We've been good friends for almost 20 years now and I've been in awe of her creative…
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Top Factors For Effective Mobile App Push Notification Engagement
Gone are the times when producing great content was enough. Editorial teams now have to think about their distribution efficiency, and audience engagement makes the headlines. How can a media app get (and keep) its users engaged? How do your …
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Unlocking SaaS Growth Through Organizational Maturity
Customer experience ( CX ), internal collaboration, and agile decision-making are key factors that define market leaders. SaaS companies can no longer afford to operate in silos or underutilize their technology stack. The maturity model developed by the Chess Media…
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What Is The Impact of Social Media Marketing?
What is social media marketing? I know that sounds like an elementary question, but it really does deserve some discussion. There are several dimensions to a great social media marketing strategy as well as its intertwined relationship to other channel…
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The 5 Challenges of Capturing the ROI of Social Media Marketing
Marketers have long known that social media plays a vital role in digital strategy, but proving its value in measurable business outcomes remains elusive. Despite increasing investments in social platforms, most businesses still struggle to tie their social media efforts…
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10 Ways You Can Increase Engagement with Visual Content
A key strategy in our redesign and social integrations has been a focus on visual content. Sharing quality infographics on our site has skyrocketed our reach and allows me to discuss the content in them with each share. This infographic…
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ActiveCampaign: Why Tagging Is Critical To Your Blog When It Comes to RSS Email Integration
One feature that I think is underutilized in the email industry is the use of RSS feeds to produce relevant content for your email campaigns. Most platforms have an RSS feature where it's pretty simple to add a feed to…
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How Non-Gaming Brands Can Benefit From Working With Gaming Influencers
Gaming influencers are becoming hard to ignore, even for non-gaming brands. That might sound strange, so let’s explain why. Many industries suffered due to Covid, but video gaming exploded. Its value is projected to surpass $200 billion in 2023 ,…
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iOS and Android App Icon Photoshop Templates
Creating an app icon is a crucial step in the development process. It's often the first visual element users encounter and plays a significant role in attracting downloads. This guide will walk you through designing effective app icons for Android…
