Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Content Marketing
Global Ecommerce: Automatic vs Machine vs People Translation for Localisation
Cross border e-commerce is booming. Even just 4 years ago, a Nielsen report suggested that 57% of shoppers had purchased from an overseas retailer in the previous 6 months. In recent months the global COVID-19 has had a huge impact on retail across the globe. Brick and mortar shopping has dropped significantly in the US and UK, with the decline…
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Social Media & Influencer Marketing
Zendesk: How To Integrate Your Helpdesk with X (Formerly Twitter)
Social media platforms like X (formerly Twitter) have become integral to customer interaction with brands. They provide a public forum for customers to express their opinions, ask questions, and seek support. This presents both a challenge and an opportunity for businesses. The challenge lies in managing the sheer volume and velocity of customer interactions on social media. The opportunity, however,…
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Mobile Marketing, Messaging, and Apps
Google’s Antitrust Suit is a Harbinger of Rough Waters for Apple’s IDFA Changes
While a long time coming, DOJ’s antitrust lawsuit against Google has arrived at an important time for the ad tech industry, as marketers are bracing for Apple’s crippling Identifier for Advertisers (IDFA) changes. And with Apple also being accused in the recent 449-page report from the US House of Representatives of abusing its respective monopoly power, Tim Cook must be…
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Mobile Marketing, Messaging, and Apps
Swing2App: The Ultimate No-code App Development Platform
There’s enough evidence about how mobile apps have taken over smartphones. If not a hundred, there is at least one app for every purpose. And yet, pioneering entrepreneurs are still probing new avenues to enter the mobility solution game. The question to ask, though, is: How many new businesses and entrepreneurs can actually afford the traditional way of app development? …
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Advertising Technology
Contextual Targeting: The Answer to Brand-Safe Ad Environments?
Today’s increasing privacy concerns, coupled with the cookie’s demise, means marketers now need to deliver more personalised campaigns, in real-time and at scale. More importantly, they need to demonstrate empathy and present their messaging in brand-safe environments. This is where the power of contextual targeting comes into play. Contextual targeting is a way to target relevant audiences using keywords and…
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Advertising Technology
Purply: Automated Affiliate Program Management for Ecommerce
As online business continues to grow, especially during this time of Covid-19, as well as year over year during the holiday season, small and midsize companies are increasingly entering the digital fray. These businesses are in direct competition with much larger, established players, such as Amazon and Walmart. For these businesses to stay viable and competitive, adopting an affiliate marketing…
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Content Marketing
The Importance of A Video Marketing Strategy: Statistics and Tips
We just shared an infographic on the importance of visual marketing – and that, of course, includes video. We’ve been doing a ton of video for our clients recently and it’s increasing both engagement and conversion rates. There are many types of recorded, produced videos you can do… and don’t forget real-time video on Facebook, social video on Instagram and…
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Content Marketing
It’s Time to Raise Your RSS Feed From the Dead
Contrary to popular belief, feeds are still roaming the face of the internet… or at least the underworld of it. Content syndication may be being consumed by applications and websites more than people using a feed reader… but the opportunity to ensure your content is distributed and looks great across devices is still a plus for content strategies. I was…
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Analytics & Testing
Software as a Service (SaaS) Churn Rate Statistics for 2020
We’ve all heard of Salesforce, HubSpot, or Intuit Mailchimp. They have truly ushered in the era of increasing SaaS growth. Software-as-a-service (SaaS), simply put, is when users avail the software on a subscription basis. With multiple advantages like security, less storage space, flexibility, and accessibility among others, SaaS models have proven extremely fruitful for businesses to grow, improve customer satisfaction and…
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Content Marketing
How to Channel Your Marketing Translation Spend to Benefit from the E-commerce Boom
Ecommerce has been a rising trend over the past decade. And with the pandemic, more people are shopping online than ever. E-commerce provides the perfect way to reach demographics all over the world from right behind a computer. Below, we’ll look at the importance of marketing translation services and how to use them to boost your eCommerce sales. Why it Pays to…
